TVB Sponsored Content, Futuri: AI’s Role in Relevance, Revenue, and Retention

TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection.

Join Erin Callaghan, President of Enterprise Partnerships at Futuri as she discusses: 

Retention: AI technology’s role in retaining viewers, advertisers and talent in a fast-changing environment.

Relevance: Protecting and growing local TV’s value amid evolving audience expectations.

Revenue: Maximizing ad sales opportunities and demonstrating value against competing digital platforms and perceptions of TV advertising