Part 3: TVB’s Newest Voter Funnel Media Influence Study TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include...
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also...
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television. In her current role as...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. How do Americans...
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study,...
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture BIA Advisory Services...
Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and...
The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship. Lisa and Denise will provide valuable tools and tips...
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at...
Today's growth leaders know it's essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from...
