CIMM and the TVB are delighted to present this paper, a showcase of unique innovations in the local television and video ecosystem, reflecting the pressing industry need to adapt creative, targeting, and measurement initiatives to the rapidly changing local video landscape. These case studies exhibit new, innovative ways of thinking, across approaches to measurement, attribution, cross-platform campaign optimization, data integration, content delivery, and operational efficiency.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.