How To Navigate the World of Infinite Advertising Measurement Tools in 2022
An interview with Rachel Gantz, GM, Advertising, Comscore.
Media Rating Council Says Comscore Local and National TV Services Being Audited
The Media Rating Council, the industry’s measurement watchdog, said that Comscore’s national and local TV measurement products are currently in the accreditation process and are undergoing an MRC audit.
Comscore Renews, Expands Gray Television Deal
Comscore today announced a renewed and expanded agreement to provide Gray Television with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments.
Comscore Adds Voter Data To Digital Media Targeting, Can Segment ‘Behaviorally’
Audience measurement giant Comscore, which has enabled TV advertisers to analyze TV viewers based on their political affiliations for years, this morning announced it will enable advertisers to segment and target consumers in digital media based on their political affiliation, as well as “behavioral political data.”