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Comscore Adds Voter Data To Digital Media Targeting, Can Segment ‘Behaviorally’

Comscore Adds Voter Data To Digital Media Targeting, Can Segment ‘Behaviorally’

Audience measurement giant Comscore, which has enabled TV advertisers to analyze TV viewers based on their political affiliations for years, this morning announced it will enable advertisers to segment and target consumers in digital media based on their political affiliation, as well as “behavioral political data.”