NBCUniversal Local FAST Channels See Real Revenue
The 11 ad-supported sites representing NBC stations, which include WNBC New York and KNBC Los Angeles, began their rollout in January 2022 and four Telemundo regional channels debuted in November 2022.
Peacock Enters Uncharted Waters by Streaming N.F.L. Playoff Game
On Saturday night, NBCUniversal will make media history. For the first time, a National Football League playoff game — this one featuring the Kansas City Chiefs and the Miami Dolphins — will appear exclusively on Peacock.
NFL Regular-Season Games See 7% Increase In Viewers
The league’s seminal prime-time package” Monday Night Football” had its best season since 2000, averaging 17.36 million viewers across ESPN, ESPN2 and ABC, a whopping 29% increase. CBS averaged 19.35 million, its most-watched regular season since it returned to the network in 1998, and an increase of 5% over 2022. NBC’s “Sunday Night Football” package had a 21.4 million average, its best viewership since 2015, and an 8% increase over last year.
NBCUniversal Launches Advertising Platform That Bridges Linear, Streaming Audiences
NBCU pegged the launch as the pinnacle of heavy investments in advanced advertising as it looks to bring all-screen capabilities to advertisers in an environment where consumers’ TV viewing is fragmented across various platforms and distribution modes. One Platform pulls together NBCU’s premium linear and streaming footprint, paired with Comcast linear viewing and NBCU’s first-party digital consumption data (including Peacock).
NBC’s Peacock Is Finalizing Deal to Stream MLB Games in New Sunday Time Slot
NBCUniversal’s Peacock is finalizing a deal with Major League Baseball for exclusive rights to stream games in a new Sunday time slot, according to people familiar with the discussions, as the league looks to increase digital partnerships.
Angie Grande Named Director Of NBCU Local Streaming News Channels
The TV and digital news veteran oversaw the recent launch of NBC Owned Stations’ local news streaming channels on Peacock.
NBCU TV, Movie Businesses To Fund Peacock Growth
Growing Peacock is the No. 2 priority for Comcast in 2022, Chairman-CEO Brian Roberts told analysts in the company’s quarterly conference call.
NBCU And TikTok Partner For Winter Games
The new arrangement comes as a direct result of NBCUniversal’s RFP last year to social media platforms to propose new content, product and monetization approaches for the 2022 Winter Olympics and Paralympics.
How NBC Was Able To Sell Super Bowl Inventory So Quickly—and for So Much Money
Brands are starved for big audiences and high impact, and networks know it.
NBCU Taps iSpot as First Cross-Platform TV Measurement Alternative to Nielsen
NBCUniversal, conducting a high-profile process to find measurement approaches that better fit the modern media world, tapped iSpot.TV as the first company in the stable it will use for quantifying cross-media video consumption in advertising sales transactions.