Midterm Political Spending? Record-Setting Growth Is Already Seen
There’s been much chatter across broadcast media about the political dollar bonanza set to come across the second half of 2022. Indeed, mid-term political advertising will be huge.
2022 Political Media Usage Studies
TVB Broadcast Members: Study & category drill-downs (available soon) are viewable when logged in. To request login: Create a TVB member account | Request forgotten password The purpose of the […]
Takeaways From the 2022 Senate Q1 Fundraising Totals
The first fundraising reports of 2022 are now filed, giving us our first glimpse at how candidates are faring as primary season nears and the November general election grows closer.
Pennsylvania U.S. Senate and Gubernatorial Campaign Ad Spending Hits $85 Million in Just Three Months
Pennsylvania’s status as a political battleground is once again proving to be a major windfall for media owners and operators.
In Ohio, a Standoff Over Political Maps Threatens the Next Elections
Years ago, voters created a commission to make political maps fairer. Now the State Supreme Court is blocking maps drawn by the Republican-led commission, saying nothing has changed.
Political Ad Projections Keep Rising
Broadcasters widely increased their political revenue guidance for 2022 following an earnings season in which spot saw continued growth across categories except for the still-beleaguered automotive industry.
Beto O’Rourke Announces Run for Texas Governor, Testing Democrats’ Strength
Beto O’Rourke entered the race for Texas governor, challenging an ultraconservative and well-financed two-term Republican incumbent in a long-shot bid to win an office Democrats last occupied in 1995.
The 2022 Midterms Are on Track To Be One of the Most Expensive Elections Ever. Here’s Why
Voters, particularly those living in battleground states and districts, are likely to be inundated with campaign ads soon.
2020 Elections
A ‘deeper-dive’ into how voters voted, and what influenced their votes
Political (Category Selling tag)
Selling insights & resources.
Political
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Upcoming Elections
Senate Elections | Gubernatorial Elections Elections are scheduled to be held in the United States, in large part, on November 4, 2025. The off-year election includes gubernatorial and state legislative […]
Spot TV Political Daypart Analysis
Using Kantar spending data, TVB analyzed where the dollars and units typically fall by daypart for Spot television.
Political Websites
Visit top political information sites.