Capturing the 2025 Auto Customer
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here. Username or E-mail Password Remember Me […]
Local Broadcast TV News
Stats on local TV’s trust, news and community involvement.
Numbers that Measure Up! TV and Digital
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here.
Numbers that Measure Up! TV and Digital VOD
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here.
Thought Leadership Articles
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here.
Lead with Impressions
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here.
Lead with Impressions VOD
This page contains TVB broadcast member-only content. If you are a TVB member, please request access here. Agencies and Advertisers, request a password here.
Multiplatform Opportunities
Leverage local TV assets for multiplatform audiences.
National Under Delivery
Unlike local TV buys, which are tailored to the viewing preferences of each market, national TV does not take into account local preferences.
L + 1 Makes Business Sense
The benefits of Live + 1 as the marketplace metric.
Local Broadcast TV Advantages vs Other Platforms
TV vs. billboards, cable, newspapers and more.
Why Local Broadcast TV News Works
In depth collection of studies on media usage, reach, trust, and preference.
Why Target Locally?
The case for consumer geographic targeting.
National Local Model
Smart ad budget allocation to national and local to support all markets.