The Television Interface Practices “TIP” initiative has developed a modern, comprehensive standard for the trading of television and video advertising. The standard builds on existing practices and formats, and promises to streamline the transaction communication between buyer and seller. TIP aims to foster interoperability between system providers to create the broadest access to local television supply and demand. It is free for anyone to adopt.
TIP interfaces facilitate media information exchange throughout the transaction lifecycle.
TIP is a collaborative, open industry initiative. The initiative is led by Cox Media Group, Fox Television Stations, Graham Media Group, Gray Television, Hearst Television, NBC Owned Television Stations, Nexstar Media Group, E.W. Scripps, Sinclair Broadcast Group, TEGNA Inc., and Univision. The TIP Initiative Member Charter can be found here.
TIP includes more than 50 agencies (holding co., independent and local agencies) that participate in deployment planning sessions called the Trading Partner Forum.
Frontrow Advisory is the consulting company that manages the TIP design process and supports the industry participants with deployment. Contact TIPinitiative@frontrowadvisory.com.
