“As glass ceilings give way to opportunities for women, local TV’s next generation of women leaders must be success-ready.”– Abby Auerbach, EVP, Chief Communications Officer, TVB and Executive Director, NEXT Women
Who We Are
Founded in 2020, TVB’s NEXT Women program helps identify, prepare and advocate for women in the local broadcast television industry as they aspire to leadership roles. Members of NEXT Women include professionals from TV stations, broadcast groups, sales rep firms, media agencies, media research and ad tech companies.
NEXT Women provides resources and community for professional and personal development, empowering and preparing women for advancement at each stage of their careers. We foster leadership, communication and professional skill building through engaging programming, including webinars, video sessions, podcasts and live networking events.
NEXT Women’s goal is to help improve talent recruitment and retention, diversify station and corporate management, and demonstrate industry leadership.
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Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, joins Winnie da Silva, Leadership Strategist & Executive Coach, for a 20 minute conversation about career planning.
Whether you’re looking to advance to the next level in your current role or considering a new position, reviewing the past year and strategically planning for 2023 are crucial first steps. Winnie da Silva, a sought-after executive and leadership coach with over 20 years of experience, will share insights, tools and guidance for planning and executing career next steps in 2023.
VOD – View all previous NEXT Women interviews, executive coaching sessions, webinars and “Coffee with…” sessions on-demand.
Each month, Next Women: Thrive features the latest initiatives we’re focusing on and content crafted exclusively for NEXT Women. Sign up for the newsletter.
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NEXT Women Industry News
- Minority Representation Increases, But Still Lags General PopulationMinority journalists represent a growing number of employees in TV and radio newsrooms, according to the most recent report from the latest RTDNA/Newhouse School at Syracuse University Survey, even reaching record numbers in radio newsrooms. But there’s still a large gap between the minority population in the U.S. and the minority workforce in local news.
- Dressember: It’s Bigger than a DressEvery December, Dressember advocates from all over the world pledge to wear a dress or tie for the 31 days of December to raise awareness and funds to end human trafficking. What may seem like a silly style challenge, has collectively raised over $15MM to fight human trafficking around the world.
- What’s NEXT for Women with Abby AuerbachTerry Yoffe interviews NEXT Women’s Executive Director, Abby Auerbach about how she navigated the mostly male business landscape and has proven that women can become strong advocates for themselves.
- Diversity in U.S. Marketing Industry Increases but Black and Latinx Representation Still LagU.S. companies have made gains in increasing diversity inside their marketing departments but change is still slow to come, especially when it comes to Black, Hispanic and non-binary representation.
- A Call For Multicultural Media Investment To Marketing LeadersProcter & Gamble Co. Chief Brand Officer Marc Pritchard tapped into that groundbreaking presentation by reiterating his notion that “multicultural marketing is mainstream marketing.”