About Project Roadblock

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock highlights the dangers of drinking and driving, subsequently motivating men 21-34 years old to stop driving ‘buzzed.’

Local broadcast television’s support of Project Roadblock not only displays its commitment to the safety of its communities but also demonstrates broadcasters’ power to influence, persuade, and affect social behavior. Every local broadcast TV station is encouraged to join Project Roadblock. You do NOT have to be a TVB member to participate. Support of Project Roadblock does not replace other PSA commitments.

Now in its 19th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, there were 11,654 alcohol-impaired motor vehicle fatalities in 2020, a decrease of over 1,500 annual fatalities from when Project Roadblock began in 2004. With your help this coming December, the road to safety continues.

Flight and Traffic Instructions:
Air spots between December 26-31, one of the deadliest times of year to be on the road.

  1. Target men 21-34-years-old by supporting the message noon to midnight.
  2. Fill the 10pm New Year’s Eve slot with a Project Roadblock PSA.