About Project Roadblock
What is Project Roadblock?
Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast TV stations. It is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock highlights the dangers of drinking and driving, subsequently motivating men 21-34 years old to stop driving ‘buzzed.’
20 Years of Project Roadblock
Now in its 20th year, Project Roadblock continues to prove its ability to inspire change, create impact, and save lives. Thank you to the local broadcast TV industry for its tremendous support of this life-saving campaign in every U.S. state, year after year! Local broadcast TV’s support of Project Roadblock not only displays its commitment to the safety of its communities but also demonstrates broadcasters’ power to influence, persuade, and reach the public with vital messaging.
Even with these monumental efforts, there is still work to be done. In 2021 there were over 13,000 fatalities involving alcohol-impaired driving, or roughly one fatality every 39 minutes. Your support of Project Roadblock raises awareness on this important issue, as we strive to put the brakes on drunk driving.
20th Anniversary Goal
With your help this coming December, we can reach our goal of the most station participation for Project Roadblock, ever! Exclusive for the 20th anniversary, TV stations that register for Project Roadblock this year can access a downloadable supporter badge to feature on their websites.
Who Can Participate?
Every local broadcast TV station is encouraged to join Project Roadblock. You do NOT have to be a TVB member to participate. Support of Project Roadblock does not replace other PSA commitments.
Flight and Traffic Instructions
Register your station(s), then download and air spots between December 26-31, one of the deadliest times of year to be on the road.
- Target men 21-34-years-old by supporting the message noon to midnight.
- Fill the 10pm New Year’s Eve slot with a Project Roadblock PSA.