NRF: Holiday Spending Still on Track for Growth
The National Retail Federation still sees steady sales growth for the winter holiday season — despite recent economic indicators that paint a different picture, said NRF Chief Economist Jack Kleinhenz.
Fox Sells Through Super Bowl Advertising
Fox Corp says its inventory for Super Bowl LIX in February is depleted, with spots selling at “record pricing,” including 30-second spots that have fetched north of $7 million, according to Front Office Sports.
NADA: October SAAR Highest in 6 Months
New light-vehicle sales in October 2024 started the
fourth quarter off strong with a SAAR of 16 million units,
according to the National Auto Dealers Association.
Trump Challenges Harris to Debates in September on NBC, Fox and ABC
Republican presidential nominee Donald Trump said he has agreed to three debates in September against his Democratic rival, Kamala Harris, on three different news networks.
Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo’s
Nine days into the two-week-long Paris Olympics, the event continues to earn strong viewership — now at 32.6 million average viewers, per the NBCUniversal proprietary Total Audience Delivery measure — 77% higher than the 2021 Tokyo Summer Olympics (18.4 million).
The Future Of Television Is Broadcast & Streaming: Here’s Why
The television continues to evolve, the NBA’s new media rights agreement is indicative of the future direction of the medium. Last month, the NBA added NBC/Peacock and Amazon Prime Video as media partners and dropped TNT which had been televising games since 1988.
Auto Inventory in Good Shape
New-vehicle inventory in the U.S. held steady in July under 3 million, though weekly data suggested it briefly crossed that threshold after more than four years, according to Cox Automotive.
NBA’s New Orleans Pelicans Become the Latest to Bolt Bally Sports for a Local Broadcast TV Deal
The NBA’s New Orleans Pelicans have become the latest pro sports team to leave the bankrupt Bally Sports regional sports network, signing a multiyear deal to broadcast their games locally with Gray Television.
Madhive Local Ad Clients Get Access to Alliant Audiences
Alliant said it made a deal with ad-tech company Madhive giving Madhive’s clients access to Alliant’s target audiences optimized for connected TV.
Nielsen, Innovid Collaboration
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement.
Dems Outspending GOP Nearly 2X on Presidential Race
Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($181 million), according to the latest projections from AdImpact, a political advertising analysis firm.
Jane Calkins Upped To WDAF News Director
Nexstar Fox affiliate WDAF Kansas City has promoted Jana Calkins to news director. She joined Fox4 in 1995 as an intern through the University of Kansas and began her full-time career there in February 1996.
Every Major Cable and Broadcast News Network Now Run By Women
With the appointment of three executives — Amy Entelis, Virginia Moseley and Eric Sherling — to lead CNN in the wake of the departure of boss Chris Licht, every major cable and broadcast news network is now run, at least in part, by women.
How McDonald’s, P&G, Coca-Cola, GM and Other Big Brands Are Spending on Black-Owned Media
Since 2020, dozens of advertisers have pledged to increase spending with Black-owned media. And despite fears that those commitments would be forgotten by now, a survey of Black-owned media companies from Ad Age tells a different story, though performance varies widely by company and brand.
Scripps Commits To Boost — And Better — Its News Coverage
CEO Adam Symson today announced a “news initiative,” in which the company will “invest nearly $10 million to increase compensation where needed to ensure we can attract and retain the best journalists” and “add about 250 on-the-ground resources to our local reporting teams.”
With ‘FAST’ Channels Rising, Ad Dollars Await
The rapid growth in usage of free streaming services is driven by the number and variety of free, ad-supported streaming TV (FAST) services, which offer linear content in addition to […]
Roman Rises To Support Lara At TelevisaUnivision
It is now known that the company’s Regional President for the eastern region, Antonio Roman, will be supporting Lara by taking on all revenue-generation responsibilities across the linear and digital properties serving U.S. Hispanics.
Cord-Cutter Households Will Make Up 72% of U.S. Homes by 2025
New data from Convergence Research highlights some trends that will continue to fuel growth in streaming media, with cord-cutter/cord-never homes in the U.S. growing to 72% of all households in 2025 and traditional pay TV video offerings seeing even larger sub losses in the next few years.
Cox: May New Auto Sales Ease, Still Strong
New vehicle inventory levels rose last month and sales are expected to follow suit — at double-digit levels, according to Cox Automotive.
First NextGen TV-Certified Receivers to Hit the Market by This Summer
Also referred to as a “NextGen TV upgrade accessory receiver,” the ADTH NextGen TV Box is powered by Tolka ATSC 3 Stack software and is designed for use with household TV receivers, set-top boxes, in-car receivers, mobile phones, tablets or computers.