How McDonald’s, P&G, Coca-Cola, GM and Other Big Brands Are Spending on Black-Owned Media

How McDonald’s, P&G, Coca-Cola, GM and Other Big Brands Are Spending on Black-Owned Media

Since 2020, dozens of advertisers have pledged to increase spending with Black-owned media. And despite fears that those commitments would be forgotten by now, a survey of Black-owned media companies from Ad Age tells a different story, though performance varies widely by company and brand.