Spectrum TV App Launches on (Tens? Hundreds? Thousands?) of XClass Smart TVs
Charter Communications said Monday that its Spectrum TV app is now supported by XClass TV, the Comcast-made TVOS that powers a line of smart TVs exclusively sold at Walmart.
Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season
Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar.
OpenAP Brings Targeted Audiences To Programmatic Market—to Break Down TV Ad Buying Silos
Advanced advertising consortium OpenAP today announced it is bringing its audience data into the programmatic marketplace, allowing advertisers to reach the same audiences across platforms. The goal is to break down the silos that have long existed in TV ad buying.
Allen Media Group’s Local Now Launches 27 Hearst Very Local News Channels
Allen Media Group and Hearst Television said they reached an agreement under which Allen’s Local Now free streaming service will carry 27 of Hearst’s Very Local news channels.
Netflix And Disney Poised To Shake Up TV Ad World
With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion.
Viewers Are Paying Attention to Political Advertising: TVision
Viewers might complain about the barrage of political commercials on the way as Election Day approaches, but they seem to pay attention to them.
Record Shipping Costs Add to Automotive Supply Chain Woes
A stagnating vessel fleet alongside a steady recovery in demand since the nadir of Covid-19 has now spurred record rates for ships that each carry as many as 6,500 cars across the globe.
Fast Now Drives 29% Of Video Ad Views
OTT’s share of U.S. video ad views rose to 59% in first-half 2022 vs. 41% for traditional cable log-ins — and free, adsupported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad views.
Golfers Love to Watch Live Sports Events
When golfers aren’t hitting the links, more than half of them regularly watch the sport on TV. In fact, a third of golfers spend at least 1-2 hours per day watching TV, and 70% have responded to a TV ad in the past 12 months.
Spot TV Forecast: After Political Bonanza In ’22, Flat Will Suffice For ’23
Broadcasters are looking to the future with sports betting, cannabis, retail media and more political coming down the pike.
CBS News and Stations, dentsu Media US, Graham Media Group, UM Worldwide Receive Awards at TVB’s 2022 live Executive Summit
Winners of the 2022 TVB Excellence Awards and TVB NEXT Awards were announced at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year, TVB, the not-for-profit trade association representing America’s multi-billion-dollar local broadcast television industry, honors individuals and organizations who are shaping the future of local media.
SureWaves Achieves SOC 2 Type II Compliance With AICPA
SureWaves MediaTech, Inc. today at the TVB Forward 2022 conference, announced that it has achieved SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18.
Hearst Television Recognized as Winner of the Ad Council’s 2022 Catalyst Award
Hearst Television received the 2022 Catalyst Award for their outstanding support of Ad Council public service campaigns over the past year.
Dentsu, Comscore Partnership Set To Boost Local TV Measurement With Advanced Analytics
Local television just received a major upgrade in measurement tools: Measurement service Comscore and agency holding company Dentsu unveiled a yearlong test of advanced analytics use in local investment that takes the medium far beyond outdated age and gender demographics — the equivalent these days of writing with stone and chisel.
The InFOCUS Podcast: Steven Passwaiter at TVB Forward
“Political advertising has been a real motivating and mainly a good thing for us in 2022.” That’s how Steven Passwaiter, Vice President of Growth & Strategy in the Media Intelligence division of Kantar and a CMAG Senior Advisor, began a TVB Forward Conference presentation midday Thursday that offered a plethora of fresh data on how political ad dollars are trending across the 2022 election season.
NADA: Demand for New, Used Autos Strong
2022 is shaping up to be another good year for the nation’s new-vehicle retailers, according to dealership financial data from the National Automobile Dealers Association through the first half of the year.
Spanish-Language Nets’ Revenues Rise
According to new figures from Standard Media Index, broadcast year-to-date national revenue for Spanishlanguage TV networks were up 9% to $1.5 billion, the second-straight year of 9% growth.
Political Ad Dollars Flowing Ahead of Midterms
Outside spending is pouring into the 2022 Senate races, as Democratic control of the chamber hangs in flux, MarketWatch reports.
New Era Of TV ‘Tune-In’ Promotion Emerging
Americans’ loyalty to TV has never been stronger. More movies and shows are viewed on more devices by more people for more time than ever before. But the way Americans view their TV — through what platforms, providers and devices — is changing rapidly.
Walmart Connect Steps Closer Into The Media Selling World, Including TV
Retail media is accelerating its growth, as Walmart Connect strikes deals with the likes of TikTok, Snap, and Roku for video advertising, ecommerce and other marketing efforts. Are bigger TV business connections coming next?