Ad Market Declines For Third Consecutive Month In August
The U.S. ad economy continued to recede for the third consecutive month in August, albeit at more moderate rate than July’s nearly 13% decline, according to a MediaPost analysis of data from Standard Media Index’s just-updated U.S. Ad Market Tracker.
Roku: Streaming Ads Having Holiday Impact
Holiday shoppers are streaming more and are increasingly apt to engage with interactive ads and look up brand or product reviews after seeing streamed ads, according to Roku’s 2022 fifth annual holiday consumer shopping study.
Auto Industry Ad Spend Down Through July
U.S. auto industry ad spend for the first seven months of this year fell 4% on a year-over-year basis as inventory shortages crimped sales even as vehicle demand stayed strong, according to Standard Media Index.
NFL’s Week 1 TV Ads up 8%; Total Airings Rise
NFL in-game advertising for the first week of the new 2022
season grew 8%, totaling $240.4 million across all national
TV networks from Thursday through Monday (Sept. 12),
according to EDO Ad EnGage.
Hispanic TV Summit: Latinos Feel ‘Invisible’ and That’s a Problem for Marketers
Hispanics feel underrepresented, almost invisible, on TV — and that should be a concern for marketers missing out on what could be effective campaigns to Latinos, experts on the subject said Wednesday at the Hispanic TV Summit during NYC TV Week(opens in new tab).
Hispanic Presence Boosts Streaming
A host of research studies going back more than a decade
have shown that Hispanics are more active on digital media
than the general population and that they’re one of the
fastest-growing audiences for streaming content.
Nielsen: Broadcasting and Cable Show ‘Signs of Revival’
Streaming usage represented 35% of overall television consumption in August, marking another record-high share for the format and its second month as the the top TV viewing category in The Gauge. But, broadcast and cable each gained in August as well, with shares at 22.1% and 34.5%, respectively.
Why The Economic Downturn Could Be Good News For CTV
Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV. In fact, even if CTV’s popularity dips in the short term, there are several reasons to believe it will emerge stronger on the other side of a possible recession.
‘Issues’ Ads Nearly Two-thirds of Political
Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.
Inflation To Mute Holiday Retail Sales
Retail spending growth is expected to slow during the 2022 holiday season as higher costs continue to weigh on consumer budgets, according to a new forecast by Deloitte.
Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds
Brands spent an estimated $250.4 million on advertising on NFL games during the first week of the season, according to an analysis by ad platform EDO.
2022 Detroit Auto Show Live Updates: Mustang Reveal; Biden Visits
The 2022 North American International Auto Show kicked off Wednesday with a press day caped with a reveal of the seventh-generation Ford Mustang. President Joe Biden also paid a visit to the show floor and touted his domestic EV and battery policy.
Auto Shipments Threatened If Rail Strike Occurs
U.S. railroads are poised to stop shipments of autos, farm products and other key goods starting Thursday as the industry braces for a possible labor strike that could cost the world’s biggest economy more than $2 billion a day.
Friday’s Hearing Brings MD Sportsbook Launch Back to 2022
On Friday, the Maryland Sports Wagering Application Review Commission (SWARC) allowed people to share opinions on the Maryland sports betting regulations. This isn’t the only public comments, as SWARC may receive comments through writing.
Sen. Rand Paul Introduces Broadcast Dereg Bill
In the name of helping broadcasters better compete with Big Tech, Sen. Rand Paul (R-Ky.) has introduced a bill that comprises a broadcaster wish list of deregulatory moves.
Peach State Political Dollars Powering National Total
Election Day 2022 is 54 days away, and if you’ve watched any local broadcast TV station of late, there’s a very good chance you’ve seen an ad for a political candidate or issue on the ballot this campaign season.
Schumer to Push $15 Million Into Democratic Fight to Hold Senate
Senator Chuck Schumer, the majority leader, plans to transfer $15 million from his campaign account to the Democratic Senate campaign effort as well as to several of the party’s key candidates, according to a Democrat with knowledge of his plans.
Week 1 Football Viewership
NBC’s Sunday Night Football continued to prove its mettle, as the franchise’s return this week notched a Total Audience Delivery average of approximately 25.1 million viewers, marking the largest audience for NBC’s Sunday nightopener since 2015.
Kroger Making Data Available For Programmatic CTV Ads
Kroger Precision Marketing, the retail media business of supermarket giant Kroger, has opened its programmatic marketplace, enabling video and connected TV buyers to target ads using shopping data on consumer packaged goods.
Comscore Strikes ‘Advanced Audiences’ Deal With Fox TV Stations
TV measurement company Comscore has inked a local TV deal with Fox Television Stations for “a Comscore-based currency to support transactions on advanced audiences.”