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Hispanic TV Summit: Latinos Feel ‘Invisible’ and That’s a Problem for Marketers

Hispanic TV Summit: Latinos Feel ‘Invisible’ and That’s a Problem for Marketers

Hispanics feel underrepresented, almost invisible, on TV — and that should be a concern for marketers missing out on what could be effective campaigns to Latinos, experts on the subject said Wednesday at the Hispanic TV Summit during NYC TV Week(opens in new tab).