Viewers Prefer Watching Thursday Night Football on Local Stations
TVB cited Nielsen data showing 48% of Amazon’s national audience for the August 25 NFL preseason game came from two markets where the game aired on local broadcast TV.
How Local Television Stations Can Reinforce Community Trust
Trust is the crucial currency that keeps audiences returning to local TV news, but most newsrooms can do more to build it. Here are some practical steps that will pay off in dividends for newsrooms.
Automotive National TV Spending Down 19% In August
Automakers spent an estimated $98.6 million in August on national TV, down 19% from August 2021, according to iSpot.tv.
Almost Half of Amazon Prime Video’s ‘Thursday Night Football’ Viewers Watched on Local Broadcast
Amazon paid big bucks for the exclusive national broadcast rights to stream NFL Thursday Night Football starting this season, but 48% of the viewership for Prime Video’s first preseason game came via local broadcast.
Fox Nears Sell Out for Super Bowl Ads (and It’s Only September)
The network is nearly sold out of commercial inventory for the sports extravaganza, says Mark Evans, executive vide president of ad sales for Fox Sports, in an interview, with 95% of its Super Bowl ad inventory spoken for.
What Are America’s Hottest Political Ad Dollar DMAs?
The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
Bill Lamb, KTTV-KCOP General Manager, To Retire
The veteran head of Fox’s Los Angeles duopoly will step down on Oct. 3 after a career of 50 years in television.
Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
Netflix is reportedly telling media buyers it will start its new advertising service at a sky-high $65 cost-per-thousand (CPM) viewers. At that high price, media buyers won’t be able to get “third-party measurement” by Nielsen, Comscore, or others.
WWL New Orleans Relaunches Successful Sales Campaign Started In The 1980s
WWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.
Victims of Identity Theft Respond to TV Ads
Approximately one-third of Identity Theft Victims have responded to a television ad in the past 30 days, while 37% have responded to an ad on a social network.
Hyundai, Kia End Slump With Double-Digit Gains
U.S. auto sales slid again at Toyota Motor and American Honda, while Hyundai and Kia deliveries rose by doubledigits last month vs. August 2021, ending a stretch of five straight monthly declines at the Korean brands as the industry’s chronic inventory shortages slowly ease.
Midterm Campaigns Lead To Ad Boom for Local TV Stations
For all the talk about some marketers starting to pull back on spending, political advertising just continues to rise and rise and rise.
News Orgs Use Broad Toolset To Build Streaming Audience, Revenue
Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
Nielsen Shareholders Approve $16 Billion Sale to Private Equity
Nielsen Holdings said that shareholders have voted to approve a $16 billion transaction in which the measurement company would be acquired by a private equity group led by Elliott Investment Management and Brookfield Business Partners.
This Fall And Winter Will Define The Future Of TV — And Maybe Your Job
More people in the U.S. watch more programming on more televisions for more time than ever before. More money is spent on subscriptions to watch programming on TV than ever before. More money is spent on TV advertising than ever before.
TV Station Revenue To Hit $24.15B in 2022
The newly released S&P Global Market Intelligence Radio & TV Annual Outlook is showing healthy growth this year for the U.S. broadcast station industry, with ad revenue for TV and radio stations expected to reach $36.47 billion in 2022, up 12.9% from $32.31 billion in 2021.
Consumers Poised To Spend for Labor Day
The end of the summer may not be such a sad occasion for retailers. According to the 2022 Labor Day Weekend Consumer Survey Report from market research data and technology company Numerator, expected impacts from inflation and the pandemic on consumer Labor Day spending are on the decline.
Media Measurement Uncertainty—Tracking TV, Social and Digital
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions.
Despite Content Overlap, FAST Services Are Poised to Take Streaming Share, Analyst Says
Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from streaming video, and though there is a danger that too much of a good thing could once again saturate the market, Barclays Group believes the segment could end up taking share away from more traditional streamers.
A Bumpy Revenue Road Ahead for OTA TV?
What’s the five-year outlook for advertising revenue at broadcast television stations across the U.S.?