Telemundo’s 2022 FIFA World Cup Ad Sales Hit ‘Record Revenue’ Ahead of Kickoff
If brands want to advertise in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re pretty much out of time.
Pearl TV Adds Digital Monetization Capabilities To NextGen TV
Its new TV web platform, RUN3TV, adds server-side ad insertion functionality and adtech platform integrations.
California To Decide Duel Sports Betting Measures
Californians have been inundated with a blast of advertisements as backers of two propositions seek to legalize sports gambling by allowing it at tribal casinos and racetracks or through mobile and online wagering.
Jaime Sayre Kawaja Upped To GM Of WFLX West Palm Beach
Gray taps the general sales manager of its WKYT Lexington, Ky., to lead operations at its Florida Fox affiliate.
Six Stations Launch NextGen TV In Honolulu
KITV, KGMB, KHON, KHNL, KHII and KIKU are now broadcasting with ATSC 3.0 technology.
Peacock To Add Live 24/7 Access To Local NBC Affiliates In 210 Markets For Subscribers To $10-A-Month Top Tier
Subscribers to Peacock’s top tier will soon have 24/7 access to their local NBC affiliate stations via a dedicated channel on the streaming service.
Luxury Shoppers To Spend for the Holidays
Luxury shoppers aren’t letting higher prices get in the way of their holiday spending. Seventy-six percent of luxury shoppers expect to spend the same or more this holiday season than last year, according to a survey of luxury shoppers by Saks.
Diversity in U.S. Marketing Industry Increases but Black and Latinx Representation Still Lag
U.S. companies have made gains in increasing diversity inside their marketing departments but change is still slow to come, especially when it comes to Black, Hispanic and non-binary representation.
Nexstar’s 3Q Net Revenue Climbs 9.7%
The increase to $1.27 billion was driven by strong political advertising revenue and healthy year-over-year increases in distribution, digital and other revenue, offset somewhat by a decline in core advertising.
Scripps 3Q Station Revenue Up 14%
The increase to $378 million was powered by climbing political advertising and increased retransmission consent revenue. For the company as a whole, total 3Q revenue was $612 million, an increase of 10%, or $56.9 million.
A Call For Multicultural Media Investment To Marketing Leaders
Procter & Gamble Co. Chief Brand Officer Marc Pritchard tapped into that groundbreaking presentation by reiterating his notion that “multicultural marketing is mainstream marketing.”
An Interoperable Future For Linear And Connected TV
Linear TV remains a powerhouse business, and for good reason. With scaled infrastructure, exclusive live sports rights and the unparalleled ability to attract massive audiences for culturally vital events, linear TV will continue to dominate ad inventory for years to come.
Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
A new study by IPG’s MAGNA in partnership with Spectrum Reach, finds that consumers are more likely to respond to advertising if they see it across different screens, with 41% of survey respondents claiming better recall when they had seen the same spot across linear, connected TV (CTV) and mobile devices.
Linear TV Ad Spending Sees Uptick in September, SMI Says
Advertising spending on linear TV was up 0.3% in September compared to a year ago, according to new figures from Standard Media Index.
NBC Owned Stations Plan Live Local Midterm Coverage on FAST Channels
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
Automotive TV Ad Spend Falls 12% Year-over-Year
The automotive category spent 12.2% less on national TV spending this October vs. a year ago, and impressions were down 5.5%
For Entravision In Q3, Digital Drives The Revenue Gains
Its heritage may be in Hispanic-targeted U.S. radio and television, but Entravision Communications is clearly a global digital advertising solutions company, based on its latest earnings report.
Automotive TV Spending Down 12% Year-Over-Year
The automotive category spent 12.2% less on national TV spending this October compared to a year ago, and impressions were down 5.5%.
CTV Ad Fraud Moderate In Q2, Chromecast Devices Riskiest
The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis.
Most Viewers Say They’re Tolerant of Ads
As more viewers flock to free ad-supported (FAST) services,
new data from TiVo indicates that, broadly speaking, viewers
are tolerant of advertising, Marketing Charts reports.