Holiday Sales Growth To Slow This Year
Holiday retail sales are slated to increase at a slower rate than last year, retail industry groups and consultants say, as consumers continue to face strains from higher prices.
Gray Television 3Q Revenue Up 15%
The increase to $909 million was driven by a big increase in political advertising as well as higher retransmission consent money.
How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach.
Madison Avenue Tunes In as Netflix Launches Ad Tier
Netflix, which became inordinately popular by streaming shows without commercials, jumps into the advertising business Thursday with its new, low-priced Basic With Ads tier.
How Women in Advertising Can Reduce Gender Discrimination at Agencies
Does the advertising industry have to address issues such as work/life balance and stand up for women’s rights in tangible ways? The answer is a resounding yes. Despite coming a long way since the 1980s, there is still work to do to create a level playing field for all.
Why TV Advertising Needs Better Automation and Data Activation
Today’s TV landscape stretches from linear and over-the-top (OTT) to broadcast and cable to advertising-based video on demand (AVOD) and subscription video on demand (SVOD). For advertisers, TV is a vehicle for reach, precision or both, whether the focus is by genre, daypart or DMA—now with the added benefits of audience targeting and closed-loop measurement.
Top 5 Diversity, Equity and Inclusion Efforts To Know About Right Now
The first in a series highlighting branded DE&I efforts includes inclusive guides, a video series and creative workshops.
Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Sports Betting, Online Casino Turns Profitable For Caesars A Year Early
The digital sports betting and iGaming segment of Caesars was profitable in October, CEO Tom Reeg said.
Ford’s October Sales Slide 10% Amid Supply Chain Issues
Ford Motor’s U.S. sales last month declined by 10% as the automaker battled through supply chain issues that delayed shipments to dealers.
IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Interpublic Group (IPG) and Havas Media have advised their clients to pause advertising on Twitter, citing brand safety concerns based on the actions of new Twitter owner Elon Musk.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.
Addressing Addressable TV’s Scale Question
The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory.
Holiday Shoppers Proceed with Caution
Amid economic uncertainty and high inflation, Americans appear to be approaching the holiday season somewhat cautiously and shifting their spending.
Paramount Global Hits Bumps In Q3
Paramount Global shares slid in pre-market trading after the media company reported third-quarter financial results below Wall Street’s expectations.
Toyota Sales Rebound Again; Honda Slips; Hyundai, Kia Advance 3rd Straight Month
Toyota sales up 28% in October; Volume rose 7% at Hyundai, and 12% to 58,276 — an October record — at Kia, behind higher demand for EVs and healthy retail sales.
Automotive Buyers Are In For A Wait
New vehicle buyers should expect to wait six months to a year for prices to drop, according to a new report analyzing why the new-car shortage happened and when it will end.
Paramount Restructures Ad Sales Unit Focusing on Agencies, Digital, Specialties
Paramount Global’s new president of ad sales, John Halley, has reorganized the company’s sales force.
Why Local Broadcast TV Is a Powerful Part of the Cross-Screen Solution
There’s little doubt that streaming services with national audiences have become very popular in recent years. But 62% of Americans watch local TV news daily, and 83% find local news coverage on television to be the most trustworthy and accurate source for news, according to a new Spectrum News/Morning Consult poll.
SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike
Netflix and Disney+ may add significant numbers of new subscribers by launching reduced-price ad-supported streaming tiers (AVODs), but within the U.S., they may not be drawing from significantly different audience pools, demographically, than those of their premium subscription-based tiers (SVODs).