Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
A new study by IPG’s MAGNA in partnership with Spectrum Reach, finds that consumers are more likely to respond to advertising if they see it across different screens, with 41% of survey respondents claiming better recall when they had seen the same spot across linear, connected TV (CTV) and mobile devices.
Linear TV Ad Spending Sees Uptick in September, SMI Says
Advertising spending on linear TV was up 0.3% in September compared to a year ago, according to new figures from Standard Media Index.
NBC Owned Stations Plan Live Local Midterm Coverage on FAST Channels
The NBC owned stations will deliver more live midterm election coverage on digital/mobile apps and on their local streaming services than ever before.
Automotive TV Ad Spend Falls 12% Year-over-Year
The automotive category spent 12.2% less on national TV spending this October vs. a year ago, and impressions were down 5.5%
For Entravision In Q3, Digital Drives The Revenue Gains
Its heritage may be in Hispanic-targeted U.S. radio and television, but Entravision Communications is clearly a global digital advertising solutions company, based on its latest earnings report.
Automotive TV Spending Down 12% Year-Over-Year
The automotive category spent 12.2% less on national TV spending this October compared to a year ago, and impressions were down 5.5%.
CTV Ad Fraud Moderate In Q2, Chromecast Devices Riskiest
The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis.
Most Viewers Say They’re Tolerant of Ads
As more viewers flock to free ad-supported (FAST) services,
new data from TiVo indicates that, broadly speaking, viewers
are tolerant of advertising, Marketing Charts reports.
Holiday Sales Growth To Slow This Year
Holiday retail sales are slated to increase at a slower rate than last year, retail industry groups and consultants say, as consumers continue to face strains from higher prices.
Gray Television 3Q Revenue Up 15%
The increase to $909 million was driven by a big increase in political advertising as well as higher retransmission consent money.
How Programmatic Is Helping Blend The Worlds Of Linear TV And Streaming
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach.
Madison Avenue Tunes In as Netflix Launches Ad Tier
Netflix, which became inordinately popular by streaming shows without commercials, jumps into the advertising business Thursday with its new, low-priced Basic With Ads tier.
How Women in Advertising Can Reduce Gender Discrimination at Agencies
Does the advertising industry have to address issues such as work/life balance and stand up for women’s rights in tangible ways? The answer is a resounding yes. Despite coming a long way since the 1980s, there is still work to do to create a level playing field for all.
Why TV Advertising Needs Better Automation and Data Activation
Today’s TV landscape stretches from linear and over-the-top (OTT) to broadcast and cable to advertising-based video on demand (AVOD) and subscription video on demand (SVOD). For advertisers, TV is a vehicle for reach, precision or both, whether the focus is by genre, daypart or DMA—now with the added benefits of audience targeting and closed-loop measurement.
Top 5 Diversity, Equity and Inclusion Efforts To Know About Right Now
The first in a series highlighting branded DE&I efforts includes inclusive guides, a video series and creative workshops.
Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
A new report that studied more than 200 political ad campaigns in the first half of 2022 concludes that when it comes to achieving the best results from TV, politicians should spend 10-20% on campaign ads on streaming and the rest on traditional TV.
Sports Betting, Online Casino Turns Profitable For Caesars A Year Early
The digital sports betting and iGaming segment of Caesars was profitable in October, CEO Tom Reeg said.
Ford’s October Sales Slide 10% Amid Supply Chain Issues
Ford Motor’s U.S. sales last month declined by 10% as the automaker battled through supply chain issues that delayed shipments to dealers.
IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Interpublic Group (IPG) and Havas Media have advised their clients to pause advertising on Twitter, citing brand safety concerns based on the actions of new Twitter owner Elon Musk.
Political Advertisers Shift Spending from Facebook to Streaming Platforms Ahead of Midterms
In the 2020 election cycle, the Democratic Governors Association spent roughly 75% of its advertising budget on Facebook, taking advantage of the app’s ubiquity and its ability to deliver hyper-targeted ads to potential voters.