Broadcasters’ COVID Playbook: Pivot, Innovate and Reinvent.
Navigating the pandemic during the past year forced broadcasters to pivot, to innovate and to reinvent how they create programming – all while keeping their employees safe and informed. Broadcast executives reflected on what one called “the news story of the century” during the NAB Show Premiere.
Stations in 88 Cities Added to News App on Amazon Fire TV
Amazon said it is adding on-demand local news in 88 more cities to tie news app on Fire TV. The stories come from stations owned by The Walt Disney Co.’s […]
NFL Finalizes TV Deals, Expands Digital Offerings
The NFL has announced a new 11-year deal with Amazon, CBS, ESPN/ABC, Fox and NBC for the distribution of NFL games across traditional TV and digital platforms, as well as […]
NextGen TV Debuts on Five Buffalo Stations
Five TV stations in Buffalo, N.Y. —WKBW, WGRZ, WUTV, WIVB, and WNYO, became the latest in the nation to begin broadcasting with NextGen TV, also known as ATSC 3.0.
How KHOU’s Late News Led February’s Ratings
KHOU, Tegna’s CBS affiliate in Houston, finished the February ratings period as the leader in late news in almost every demographic group.
Peter Saiers Moving to KTLA as News Director from KING
Peter Saiers has been named news director of KTLA-TV, Nexstar’s station in Los Angeles.
WDIV Promotes Angie Cady to Local Sales Manager
Graham’s NBC affiliate WDIV Detroit has named Angie Cady its local sales manager. In this role, she will be responsible for overseeing the day-to-day operations of the local sales team […]
Press Releases content: NAB Prioritizes Antitrust Exemption, Relaxed Ownership Rules
The NAB is shifting into offense with the new Democrat-led FCC, pairing with newspaper publishers for an antitrust exemption in dealing with Big Tech along with pressing for a relaxation […]
NBCU Shows Off Ad Tech Capabilities at One21 Event
At it’s One21 event NBCU unveiled relationships with a variety of industry players including Facebook, FreeWheel and the Trade Desk–and additional ways to take advantage of NBCU’s data, automation and […]
Local TV to See 7.3% Ad Spend Gain
Local businesses will boost their ad spending by 7.3% to $127.3 billion in 2021, up from $118.7 billion spent during COVID-battered 2020, according to a new forecast from Borrell Associates.
The power of local linear TV, as evidenced by its athleticism
In the realm of video media, few avenues of content deliver as reliably as sport on linear TV, both in actual ratings as well as audience engagement.
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