September Political Ad Spend Hits $1.1B
Fall’s political advertising for the midterm elections significantly ramped in September with a massive $1.1 billion in political advertising spending — double that of August’s $534.5 million, according to AdImpact.
Advertiser Recruiting Commercials
In Crowded Field, OTT Cancellations Grow
The
combination of subscription price increases and choice of
platforms finds that streaming service providers have seen
an uptick in “streaming fatigue,” with nearly two out of three
people canceling at least one service because of price and
non-use, according to new data from Blu Label Labs.
TVB Staff Bios
Senior Leadership Steve LanzanoPresident & Chief Executive Officer, TVB Steven J. Lanzano joined TVB, the national trade association representing America’s local broadcast television industry as President & CEO in January […]
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Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States
Markets in four states, Kansas, Alaska, Arizona and Georgia have the largest percent of total over-the-air TV advertising spend coming from political. Alaska also has a Senate election, US House elections, and a Gubernatorial election. TV viewers in these states will be bombarded with political ads this fall.
Nielsen Adds Healthcare, Auto, Marketing Tech To Advanced Audiences Portfolio
Nielsen has partnered with a trio of data providers that specialize in specific ad categories like auto and healthcare to allow marketers to better plan, target and measure specific audience segments.
Holiday Retail Sales To Defy Inflation
The Mastercard SpendingPulse annual holiday forecast indicates that during the upcoming 2022 holiday season, U.S. retail sales excluding automotive are expected to increase 7.1% YoY. This follows 8.5% annual growth MasterCard SpendingPulse recorded during the 2021 holiday season.
Scott Keenan Named News Director at CBS in Dallas
Veteran CBS journalist Scott Keenan has been named vice president and news director at CBS News and Stations’ businesses in Dallas-Fort Worth, including KTVT (CBS), independent KTXA, the CBS News DFW streaming channel and CBSDFW.com.
TelevisaUnivision Completes Acquisition of Streaming Service Pantaya
TelevisaUnivision, said it has completed its acquisition of Pantaya,, a streaming platform in the U.S. for Spanish-language movies and series.
NBCUniversal Local’s 2022 ‘Clear The Shelters’ Is Record Breaking
NBCUniversal Local announced its 2022 Clear The Shelters nationwide pet adoption and donation campaign helped more than 161,500 pets, and counting, find new homes – the highest single-year adoption total in the initiative’s eight-year history.
General Motors to Be First Client Partner for NBCUnified
NBCUniversal announced that General Motors will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform.
KBB: New-Auto Prices Up for 5th Straight Month
The average price paid for a new vehicle in the U.S. in August topped July’s record and kept the average transaction price solidly above $48,000, according to Kelley Blue Book. The Cox Automotive company said its new-vehicle ATP increased to $48,301 in August, beating the previous high of $48,080 set in the prior month.
Advanced Advertising Summit: Local Media Extends Its Broad Reach
Advanced Advertising Summit panel “The Local View” looked at TV stations and cable operators reaping revenue on their digital and OTT platforms. Local advertising on linear TV is in a good spot, the panelists said, and OTT adds to the take.
ARF Launches Project Looking at Measurement of Attention
The Advertising Research Foundation said it was launching an initiative to study attempts to measure attention and move attention metrics from the lab to field applications.
Nexstar Foundation Donating Thousands to Charities in Its Markets
The Nexstar Media Charitable Foundation, whose mission is to improve the communities where Nexstar has a TV station by contributing to public charities and nonprofit organizations, has been busy so far in 2022.
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