News

• Want Better Targeting And Lower Fraud? Avoid CTV Open Auctions

• Americans Age 50 and Up Are Powering Streaming Growth

• Cadent Adds Tunnl TV Audiences To Aperture Marketplace

• Local Advertisers Benefit From Omnichannel Strategy, Frequence Study Finds

• CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

• Cadent, Tunnl Team Up For Advanced TV Ad Audiences

• Cord-Cutting Worsens For Linear Video in Q1 With 2.1 Million Subs Lost

• Majority of Pay-TV Customers Think They’re Wasting Money on Their Subscriptions

• Which Ad Buy To Make First — Connected TV Or Linear TV?

• Inflation Causing Pullback in TV Spending By Advertisers

• Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest

• CBS Launching ‘Now’-Branded Newscasts at Owned-stations July 18

• High Gas Prices Enhance U.S. Interest in Evs

• For Ad Buys, Linear TV Still Primary

• Close The CTV Gap

• New Comscore CEO Jon Carpenter Rushing To Bring Clients Data Faster

• Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved

• MadHive And TransUnion Offer New Approach To Streaming TV Advertising

• Melissa Jones Named VP-GM Of WDTN Dayton

• KMTV Omaha Names Lisa Volenec VP-GM