News

• U.S. TV Homes Using a Smart TV to Stream Up 15% Since 2020

• U.S. Senate, House and Gubernatorial Midterm Ad Campaign Spending Hits $2.1 Billion

• New iSpot DTC TV Advertising Report Reveals Spend, Impressions Increases Year-Over-Year

• Council Finds New Phase Of ‘High-Velocity’ Data, Most Brands Still Not Using AI Pervasively

• Sarah Fay On Ad Industry AI: ‘Don’t Do Nothing’

• Gamers on Smart TVs Difficult To Reach With Traditional Ads: Samsung Study

• NCLGS Leads To Optimism For Massachusetts Sports Betting

• Betting Has Been Legalized and Made Available in 30 States and D.C.

• U.S. Vehicle Inventory Stuck at 1.1 Million Vehicles

• Emotional Attachment To TV Commercials – Should We Care?

• Digital Remedy, Oracle Moat See 85% Reduction in Invalid CTV Traffic

• ‘Reaching the Right Person at the Right Time’

• Support for Legal Sports Betting Grows, Post-UMD Poll Finds

• Automotive June TV Spending Drops 23%

• Back-to-School Consumers Shop Locally

• ‘SuperFrank’ Copsidas Brings NEXTGEN TV To Boston

• Three Things Marketers Should Know About Ad Spending Trends

• Record Numbers Buying Smart Speakers

• How Marketers Are Approaching Travel

• New Study Shows Higher Levels of SVOD, AVOD and Pay TV Use in Latinx Homes