News

• Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

• Ads Drove $7.1T in U.S. Sales Last Year

• CTV Impressions Rebound, Gain Share in Q1

• New Car Sales to Plunge 20.9% In May

• CBO Boosts U.S. GDP Growth Estimates, Says Inflation Has Topped and Will Cool to 2% by 2024

• VW Reboots to More Flexible U.S. Advertising Strategy

• Sen. Paul Lowe Thinks NC Online Sports Betting Has The Votes

• North America Production Still Headed for First Quarterly Increase Since First-Half 2021

• How Is Gen Z Consuming Video Content Today?

• Evoca, Sling Partner To Bring Wider Channel Selection To NextGen Pay-TV Subscribers

• Nexstar To Expand Local News Operations Serving D.C., Northern Virginia, Maryland

• Midterm Moolah: TV Stations Cash in on Primary Season

• Streamers’ TV Marketing Up 27% in Ad Value

• Ad Leaders Say Multimedia Campaigns Must Focus On Client Outcomes

• Nielsen’s Gracenote Unit Launches Product for Streaming Platforms

• Inflation Takes a Toll on Spending Habits, Regardless of Income or Wealth

• Democrats Target Asian Americans With New Super Pac

• Dave German Named GM Of KXXV-KRHD Waco-Temple-Bryan

• Minnesota Sports Betting Bill Dies As Session Concludes

• Marketing Budgets Rise as Share of Company Revenues, Gartner Survey Finds