News

• Tavares Sees Looming Shortage of EV Battery Materials

• RF at the NAB Show—ATSC 3.0 Analysis, Part 1

• Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

• Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business

• Nielsen’s Gracenote Analyzes Streaming Content for Bingeability, Viewer Loyalty

• Can California Earn Sports Betting Taxes Higher Than NY?

• Millions Of Ad Dollars Are Being Spent In State Primary Contests

• Mother NY, Media by Mother Awarded AOR Duties For Amica Insurance

• Restaurant Sales Grow for 15th Straight Month

• WABC Ups Marilu Galvez To President-GM

• U.S. TV Advertising: Outperforming Expectations In Q2

• In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

• Nexstar Names New GMs For Salt Lake City, Buffalo, Green Bay, Marquette

• NextGen TV Slowly Finds Its Direction

• National Linear TV Ad Spending Rose 5% in April: SMI

• Automotive Marketers’ Fraud Rate On CTV Higher Than Non-Auto Advertisers’

• Bundles Are Nice, But Aggregation’s Where It’s at for Streamers, Analyst Says

• Advertisers To Spend $20B in Upfronts

• Evoca, NextGen TV Service, Turns On In Portland, Ore.

• Which Brands Are Flocking To AVOD Ads?