News

• Nexstar Digital Names SVP Of Sales Marketing

• Broadcasters Launch Run3TV Platform Bringing Interactivity to NextGen TV

• 5 Stations Launch NextGen TV In Omaha

• More Buyers Excluded From New-Vehicle Market

• This Year’s Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway

• NBCU’s Kelly Abcarian Is Ushering In A New Measurement Era

• National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

• The Pandemic Was Supposed to Push All Shopping Online. It Didn’t.

• Big Four Affiliates Push for Regulating vMVPDs

• Consumers Have Mixed Reactions To Automotive Innovation

• To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon

• NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers

• Nielsen TV Ratings Stories, Dead At 72

• Stations Often ‘Last Local News Source Standing,’ Says Emily Barr at B+C Hall of Fame

• Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners

• The Latest Numbers on the Microchip Shortage: North America, China Take Hit

• High Gas Erodes Gains in March Retail Spending

• Retail Sales Rise 0.5% In March Amid Soaring Inflation

• Bringing Clarity To The Future Of Multiple Media Currencies

• NAB PILOT Launches Transmitter Identification Resources for NextGen TV Stations