News

• Pepsi’s Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds

• Ad Cost Inflation Projected To Lag Consumer Price Inflation

• The 2022 Super Bowl Ads Return to Travel, Familiar Faces and New Tech

• Super Bowl LVI Streaming Averaged 50-60 Seconds Behind Cable

• Men Paid More Attention to Super Bowl Ads Than to the Game: TVision

• Smart-TV the Default for Streaming

• TV + Direct Mail: A Way To Reach Millennials

• NAB Lays Out Its Top Policy Priorities for 117th Congress

• Going Back To The Well To Boost TV News Audiences

• U.S.-Canada Bridge Reopens as ‘Economic Crisis’ Comes to an End

• IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues

• Pre-Game Airings Of Super Bowl Ads Soar To 1.33B Impressions

• Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI

• The Broadcast Revenue Rebound

• Nielsen May End Overnight Ratings

• Super Bowl Ad Rookies, Flush With New Cash, Swarm the Field

• NBCU Bets on Super Bowl LVI to Drive Peacock Premium Streaming Sign-Ups

• NBC Sticks To ‘Sunday Night Football’ Playbook For The Super Bowl

• NAB Show To Highlight Cutting-Edge Developments, Expanding Opportunities Of NextGen TV

• U.S.-Canada Bridge Blockade Adding Strain to Auto Supply Chain, Industry Groups Say