Conservative Group Launches $7M Ad Buy Responding to Medicaid Attacks
The broadcast, cable, and digital campaign will air in 30 Republican and Democratic congressional districts through the first week of June.
Kentucky Derby Peaks At Record-Breaking 21.8M Viewers For NBC
Saturday’s live coverage of the 151st Kentucky Derby delivered its largest audience for NBC since 1989 with an average of 17.7 million viewers.
Spencer Lane New GM of WJET-WFXP Erie
The former GM of a Fox and ABC affiliate in Oklahoma is tapped by Nexstar to lead the Pennsylvania outlets.
NAB to FCC: Don’t Delete Certain Retransmission Rules
In an April 29 filing, the NAB again stressed that broadcasters are already excessively regulated and pushed for the elimination of all ownership caps.
FCC’s Carr Says Regulator Wants to ‘Empower Local Broadcasters’
In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that he wants to “empower local broadcasters” while issuing stern warnings that the agency would vigorously enforce the public-interest standard when it comes to news coverage.
A Message To Local Brands: ‘Big Tech’ Bets Billions On Local TV
When Amazon shows up on TV, they’re buying trust, not just reach. TV remains the most trusted media platform — earning 56% more consumer trust than digital. And, the average TV session is 47 minutes of focused attention.
Ad Market Rebounds In March, Delivers High Single Digit Growth
March came in like a lamb and went out like a roller coaster ride in the U.S. ad marketplace, according to just refreshed data from Guideline’s U.S. Ad Tracker.
Local Broadcasters Get Boost From Advocacy Groups In Push For Media Ownership Reform
Several community organizations, including MANA – A National Latina Organization, the National Urban League, the Hispanic Federation, and the National Hispanic Foundation for the Arts. are voicing their support with the effort to convince the Federal Communications Commission to modernize its media ownership rules.
Steve Lanzano To Retire As TVB President-CEO
The industry veteran will step down at the end of 2025 after more than 15 years of leadership at the trade association.
WRCB Chattanooga Names Perry Pace News Director
The news director at WOI in Des Moines, Iowa, is picked to run journalism at the Sarkes Tarzian NBC affiliate in Tennessee.
Nexstar Hires New VP, GM for SF BayOutlet
Nexstar Media Group has hired Chris Flynn to serve as the Vice President and General Manager of KRON-TV (Channel 4), its San Francisco Bay Area CW Network affiliate.
iSpot Releases Insight on Top QSR Ad Buyers in Q1
Starbucks, Burger King and Subway were among the quick service restaurants that bought the most ad spots across linear TV in the U.S. during the first three months of the year.
Data Into Dollars: Key Insights From 2024 NADA Data
With 16,957 reporting dealers, the 2024 average advertising spend was $543,539 (or $705 per new vehicle sold), representing an ad-to-sales ratio of 0.74%. In comparison, the 2015 spend was $520,029 (or $633 per vehicle), indicating a 4.5% increase in total spend and an 11.4% increase in cost per vehicle sold over the past decade.
AdImpact: New Jersey Political Ad Record Falls While There’s Already Ads In 2026 Senate Races
The New Jersey gubernatorial primary has already seen $51.1 million according to AdImpact. That has made it the most expensive New Jersey gubernatorial race in history. By comparison, $30.1 million was spent four years ago and $21.2 million was spent in 2017. Even more noteworthy is the record has been set even before the general election period has begun.
Broadcasting Pioneer And Industry Trailblazer Elizabeth Murphy Burns Dies
Elizabeth Murphy Burns, Morgan Murphy Media’s longtime president and CEO who led the family-owned media company for 43 years, has died. She was 79.
Dallas Wings Expand Distribution For Local Broadcasts
The Wings’ local game broadcasts will reach 6.3 million homes in 2025 with the addition of more Tegna, Gray and Corridor Television stations.
New Brand Survey: TV Upfront Ad Market Optimism?
Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot.
Tariffs Soured Ad Market, But Q1 Buys Remained Strong
U.S. ecommerce growth for 2025 is now projected at 4.5% — down from 7.5% — and globally, excluding China, dropping to 6.5% from 9%.
Middle-Income Americans Could Rev up Auto Demand
Demand for vehicles is on the rise among middle-income Americans, according to a new “Path to Prosperity” report from Santander US. Despite rising costs, 47% are considering purchasing a vehicle in the next year.
A New Digital Sales Head Arrives At Standard Media
Director of Digital Sales for the Deb McDermott-run Standard Media is Chase Cornelius. In his new role, Cornelius will oversee digital sales efforts across all markets, working closely with both corporate and local teams to drive revenue growth, and develop scalable, future-ready strategies.