Gray To Provide Research And Consulting Services To CBS O&Os
CBS retained Gray Television’s in-house news research and consulting group, Strategic Insights & Activation Team (Strat Team), as a provider of market research and news consulting services to all 14 CBS owned and operated television stations. The first-of-its-kind partnership began on April 1.
Legacy TV Split Over Implications of Sports Streaming
Scripps, like other station groups, is capitalizing on sports teams’ desires to maintain broad local coverage, in this case with new deals involving the NHL’s Las Vegas Golden Knights and Phoenix Coyotes. Other recent high-profile local station sports partnerships include Tegna’s with the NBA’s San Antonio Spurs, Dallas Mavericks and Milwaukee Bucks, and Gray Television’s with that league’s Phoenix Suns, Atlanta Hawks, and New Orleans Pelicans.
March Madness: Tournament Ratings Up After Most-Watched Elite Eight Sunday In 5 Years
The Elite Eight game between NC State and Duke produced the largest audience for an Easter Sunday telecast on any network in 11 years. The Wolfpack’s 76-64 victory over the Blue Devils in the South Region final averaged 15.1 million viewers on CBS, according to Nielsen.
With Presidential Election Rematch Set, Ad Spend Focus Turns To Other 2024 Races
With projected 2024 political ad spend estimates ranging from $10-$16 billion, Passwaiter notes that there’s already big money having gone to Senate races, such as the $200 million spent in Ohio on Democratic incumbent Sherrod Brown and several Republican candidates.
Local TV/Video Ad Sales to Spike by 26% to $23B in 2024
It is predicting local TV/video ad sales to spike by 26% to $23 billion in 2024.
Insurance Companies Selling Fewer ‘Life’ Policies
A record high 39% of US consumers said they were considering purchasing life insurance within the year, per a 2023 Limra study. To capitalize on the opportunity, insurers must understand who their prospects are, how to reach them, what they want, and what’s preventing them from pulling the trigger.
Detroit Stations Launch Start Over, Datacasting To Boost NextGen TV
NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when more viewers are paying attention.
Gray Partners With Arena Football League To Offer OTA Coverage
Gray Television today announced a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audiences in at least 34 markets across the United States. The first AFL games on Gray’s television stations will air on Saturday, April 27, and continue for the 10-week 2024 AFL season.
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
Nielsen has a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will also use Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.
Biden Goes Local in Effort To Get around National Media
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. During recent stops in key states including Wisconsin and North Carolina, the Biden campaign has made it a point to spend time with local outlets.
Broadcast TV ‘Primary and Preferred’ Live Sports Source
Local broadcast television is still the primary and preferred way viewers watch sports. That’s the leading conclusion from a TVB-commissioned 5,000-respondent sports survey conducted by Dynata that identifies the top media platforms Americans are using to watch or listen to sports — including traditional linear media, streaming and digital platforms.
Why Marketers Neglect People 50 and Older for Gen Z—and How Ad Leaders Are Trying To Change That
Speaking at the ANA Media Conference, Trisha Ripperger, CMO of the Tom Wood Group, a Midwest dealer group, noted that the company’s target is people 45 and up. So the dealership group focuses on local TV, though Ripperger said she sets aside 10% of the budget for connected TV, largely to reach younger buyers with an eye toward long-term brand building.
Ad Market Expands 10.4% In February
The U.S. ad market expanded at its greatest rate in nearly two years in February — increasing 10.4% over February 2023, according to the latest monthly installment of Guideline’s U.S. Ad Market Tracker.
GroupM To Double Ad Spending On Women’s Sports Programming
Leagues like the WNBA and the National Women’s Soccer League have recently signed new television rights deal and are open to new sponsorship opportunities. Women’s college basketball drew a huge audience when Caitlin Clark of Iowa broke the college scoring record. Nearly all categories that currently advertise in men’s sports could sponsor women’s sports as well.
Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage
Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.
It’s Time for a Reset on Nextgen TV
The ATSC 3.0 transition is stalled. A new public-private partnership could jump start it.
There’s a Viewer-Content Disconnect
Despite the ability to deliver more personalized content promotions online, linear TV appears to be more effective at introducing new content via its promotional strategies than streaming services have been where users are relying more on external recommendations. The inability to connect consumers with the content they like is contributing to churn, according to Hub.
March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Through the first five days of NCAA “March Madness” averaged 9.0 million Nielsen-measured across CBS, TBS, TNT, and TruTV, according to the NCAA — the best results ever for the tournament over that period. Thursday’s first-round game average of 8.5 million viewers was up 1% from a year ago (8.4 million) — the most-watched opening day of the first round since 2015.
Q1 Revenue in U.S. Expected To Increase 8%
U.S. ad industry revenue should grow a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts, Madison and Wall’s Brian Wieser said in a new report. The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.
Political Winds Could Reap a Windfall for Stations
Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), the broadcast industry trade association, projected political campaigns would deliver a $10.2 billion infusion into the media economy, more than 10% higher than the last presidential cycle.