Pharma Brands Rocket Forward On Spot TV

Take one quick glance at the latest Media Monitors Spot Ten TV report, and you’ll clearly see that pharmaceutical brands are sending dollars to broadcast TV.

Local Stations See Upside In Pro Sports, But It’s Still Early Innings

For teams, the OTA broadcasts reach a much bigger audience than they had with RSNs, helping to drive ticket and merchandise sales as well as overall fan engagement. And for local stations, the live games have yielded a significant ratings improvement over the programming they replaced as well as a strong advertiser response.

Used-Auto Prices Fall In March, Despite Demand

Wholesale used-vehicle prices were lower in March compared to February. The Manheim Used Vehicle Value Index (MUVVI) dropped to 202.6 in March, a 0.2% year-over-year decrease. This is also lower than February’s level, CBT News reports.

Consumers to Spend $23.6 Billion on Easter 2025

“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,” NRF Vice President of Industry and Consumer Insights Katherine Cullen says in a news release. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.”

Can YouTube Replace TV? Not For Saatva Mattresses 

After investing nearly $900,000 in ads on the YouTube platform several months ago — 10 times more than any prior campaign — the company came away with sobering results. “We wanted to see if YouTube could replace TV,” McCambley told attendees at the recent MediaPost Retail Summit in Scottsdale, Arizona. “The early signs suggest it can’t.”

Dozens of U.S. House Reps Want FCC Media Rule ‘Modernization’

The bipartisan members of the House of Representatives, led by Rep. Richard Hudson (R-N.C.), expressed their desire for deregulation in a letter sent to Carr on Monday. They seek immediate action to update ownership regulations they label as outdated, and as such hurt local TV and radio stations.

Local TV’s Role in Pro Sports Flashes Real Staying Power

The acceleration in deals between station owners, pro teams and their leagues, including engagements prompted by the surging popularity of women’s sports, attests to growing optimism that OTA broadcasters are the key to the way forward.

Auto Dealers Swamped in March Tariff Stampede

The looming April 3 import tariffs triggered a rush of U.S. car buyers in March, delivering double-digit sales gains for several major brands as consumers moved quickly to beat potential price hikes.