Grimes Rises to Hearst Television EVP 

He’s held the dual roles of President/GM of the company’s flagship ABC affiliate serving New England’s largest market and as a regional VP overseeing the company’s stations across the region. Soon, he’ll be relocating from Boston to New York and rising to the role of Executive Vice President at Hearst Television. 

It’s Official: Trump Orders Tariffs 

President Donald Trump has ordered a 25% tariff on all vehicles built outside the U.S., starting April 3, according to a March 26 executive order reported by Automotive News.

Another Strong Week for Pharma at Spot TV

It’s not a secret to market observers that pharmaceutical companies have embraced broadcast television and national spots to help build brand awareness and grow sales.

Padres and Diamondbacks on Free TV 

The Arizona Diamondbacks have announced a new broadcast distribution agreement with TEGNA’s 12News (KPNX) in Phoenix to air ten Friday night games during the 2025 season.

Network TV Is Dead. Long Live Local TV

ABC’s split with Berkshire-Hathaway’s WPLG Miami is a harbinger of things to come for local stations. It’s also a prime opportunity for stations to super-serve communities with local content and reaffirm their value.

Women’s Sports TV Ads More Than Double In 2024 – To $244M 

Top brand advertising fell into a similar top category with that of men’s live TV sports programming — automotive ($27.2 million), pharmaceutical ($26.2 million), internet/telecom ($25.6 million), financial services ($24.5 million), insurance ($20.6 million), food/beverage ($20.5 million) and retail ($14.9 million).

Broadcasters Travel Down Different Paths to IP Migration 

Top engineers from the local broadcast world gathered for the TVNewsCheck webinar IP Networking and ROI in 2025, to discuss their stations’ different approaches to the 2110 migration. The consensus was that 2110 technology is definitely ready to handle all of a broadcaster’s routing needs, but that a station’s decision to invest in it is strongly predicated on its finances as well as the age and condition of existing HD-SDI infrastructure.

Ad Growth Forecast Cut Again: Economic Uncertainty

Looking ahead, ad growth is expected to average around 3.5% annually over the next few years, slightly lower than prior estimates. While this isn’t a major downturn, it does mark a slowdown from the faster growth the industry has come to expect.

AAA Indians Partner With Nexstar In Indianapolis

The Indianapolis Indians (the Triple-A baseball affiliate of the Pittsburgh Pirates) announced that 15 games from Victory Field will be broadcast live to fans across Central Indiana during the 2025 season in partnership with Nexstar Media’s WXIN (Fox59), WTTV (CBS4) and The Dot in Indianapolis.

Broadcast Is TV’s Primary Reach Engine

The 2025 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, confirms that broadcast television remains the most effective medium for reaching registered voters.