Pharma Brands Rocket Forward On Spot TV
Take one quick glance at the latest Media Monitors Spot Ten TV report, and you’ll clearly see that pharmaceutical brands are sending dollars to broadcast TV.
Local Stations See Upside In Pro Sports, But It’s Still Early Innings
For teams, the OTA broadcasts reach a much bigger audience than they had with RSNs, helping to drive ticket and merchandise sales as well as overall fan engagement. And for local stations, the live games have yielded a significant ratings improvement over the programming they replaced as well as a strong advertiser response.
FCC Opens Comment Period On NAB’s ATSC 3.0 NextGen TV Petition
The FCC’s Media Bureau seeks feedback on the NAB’s two-phase transition plan and related proposals. The notice invites comments through May 7, with reply comments due by June 6.
Used-Auto Prices Fall In March, Despite Demand
Wholesale used-vehicle prices were lower in March compared to February. The Manheim Used Vehicle Value Index (MUVVI) dropped to 202.6 in March, a 0.2% year-over-year decrease. This is also lower than February’s level, CBT News reports.
TEGNA’s ‘9NEWS’ Continues As The Broncos’ Key TV Partner
Denver television station branded as “9NEWS” will continue as the “Hometown Television Partner” of the city’s National Football League franchise.
NAB CEO Unveils Broadcasters’ Policy Priorities
Modernizing ownership caps, NextGen TV, tax issues, protecting investments in local content are among the top priorities in the 119th Congress.
Women’s Sports TV Ads More Than Double In 2024 – To $244M
TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before — to $244 million, according to EDO Ad EnGage.
Consumers to Spend $23.6 Billion on Easter 2025
“As we witnessed throughout the pandemic, holidays such as Easter are especially meaningful for Americans during times of uncertainty,” NRF Vice President of Industry and Consumer Insights Katherine Cullen says in a news release. “During this time of economic uncertainty, consumers are prioritizing their Easter celebrations, and retailers are ready to help them enjoy this special occasion with loved ones.”
Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
Comscore received a new accreditation from the Media Rating Council (MRC) for its national and local TV measurement service covering households with demographic data, the first step toward becoming accredited for persons-level viewing data.
Broadcast Television Is in Trouble. Stations Are Asking Washington for Help
“We’re not looking for a handout here from Washington,” NAB President and Chief Executive Curtis LeGeyt said in a recent interview. “We are just looking for the ability to compete on a level playing field.”
Tegna Extends Television Deal With MLB’s Cleveland Guardians
This season, WKYC will simulcast 10 Guardians games on free broadcast TV throughout the Cleveland area, which the baseball team says allows “a larger audience of Guardians fans to watch.
How Cord-Cutting Is Changing the TV Sports Distribution Game
TV sports analyst Lee Berke said sports content distributors still can’t completely reach loyal and casual fans without broadcasters and other traditional TV providers.
Auto Dealer Ad Spending Rises, But Tariffs Could Stall Progress
New tariffs may be throwing the car buying marketing into a period of uncertainty, which could require more dealer advertising to help shoppers sort things out.
TV’s Measurement Conundrum: Are Broadcasters Getting Short-Changed On Audience Estimates?
A recent project found a 60%-plus discrepancy between data from a major currency measurement company and an ACR-ad supported measurement provider, raising urgent questions for the TV industry.
NAB Urges FCC to “Completely Repeal” Broadcast TV Ownership Restrictions
In the new filing, the NAB said, “[G]iven dramatic changes in the video and advertising markets since 2017, the…(NAB) now urges the Commission to expeditiously conclude this rulemaking and completely repeal the outdated and competitively harmful national broadcast TV ownership restriction.”
Can YouTube Replace TV? Not For Saatva Mattresses
After investing nearly $900,000 in ads on the YouTube platform several months ago — 10 times more than any prior campaign — the company came away with sobering results. “We wanted to see if YouTube could replace TV,” McCambley told attendees at the recent MediaPost Retail Summit in Scottsdale, Arizona. “The early signs suggest it can’t.”
Wisconsin’s Supreme Court Election is the Most Expensive Judicial Race in U.S. History
The Wisconsin Supreme Court election on Tuesday has become the most expensive judicial race in U.S. history, surpassing $98 million in spending as of Tuesday, per the Brennan Center for Justice.
Dozens of U.S. House Reps Want FCC Media Rule ‘Modernization’
The bipartisan members of the House of Representatives, led by Rep. Richard Hudson (R-N.C.), expressed their desire for deregulation in a letter sent to Carr on Monday. They seek immediate action to update ownership regulations they label as outdated, and as such hurt local TV and radio stations.
Local TV’s Role in Pro Sports Flashes Real Staying Power
The acceleration in deals between station owners, pro teams and their leagues, including engagements prompted by the surging popularity of women’s sports, attests to growing optimism that OTA broadcasters are the key to the way forward.
Auto Dealers Swamped in March Tariff Stampede
The looming April 3 import tariffs triggered a rush of U.S. car buyers in March, delivering double-digit sales gains for several major brands as consumers moved quickly to beat potential price hikes.