News

• Advertisers Too Often Look at the Last Click

• Women’s Sports Score High for TV Advertisers in New Research

• Frank Comerford, NBCU Local, Honored with 2024 Leadership Award

• Consumer Spending Rebounded in Feb 

• Local Ad Spending To Grow 9% in 2024

• Oscars Soar with Highest Viewing In 4 Years At 19.5M 

• TV Broadcast Advertising Drives 60% of Viewers to Research Online 

• Polarization, Not Presidential, Drives Political Revenue In ’24 

• How Much Time Are Adults Spending With Media? 

• Biden Campaign Launches $30M Ad Onslaught

• Jamie Novogrod Named Assistant News Director at KNBC and Telemundo 52

• Feb. New Light-Vehicle Sales Overperform

• Does TV Still Influence Consumers? 

• Political, Olympics Cash To Fuel 2024 Media Spend Rise

• Hearst’s Wertlieb Feted at Broadcasters Foundation Gala

• Global Marketing Spending Rebounds, U.S. Gains Share

• Ford’s US Auto Sales Rise 10.5% in February on SUV, Hybrid Demand

• Broadcasters Have Garnered the Lion’s Share of 2024 Campaign TV Ad Spend

• Affiliates Seek To Change How They Pay Networks for Programming

• Gray Helps Mavericks Fill DMA Holes For OTA Coverage