Part 2: Fight For the Majority – 2022 Congressional Races Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference session, Fight for the Majority. Hear from Congressional Leadership...
Moderated by: Brad Seitter, EVP, Business Development, TVB Presented by: Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory Services Rick Ducey, Managing Director, BIA Advisory Services As the economy...
TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping...
Part 3: TVB’s Newest Voter Funnel Media Influence Study TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include...
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also...
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television. In her current role as...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms. How do Americans...
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study,...
Moderated by: Brad Seitter, EVP, Business Development, TVB Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture BIA Advisory Services...
Media is the most significant marketing investment for most companies, but it's complex and constantly evolving. The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to...
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and...
