The Coalition for Innovative Media Measurement (CIMM) and TVB announced a new study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress.
A recent study commissioned by TVB and conducted by Dynata sheds light on just how crucial local TV news remains in the daily lives of its viewers across America. The study, which surveyed over 3,000 respondents, unearthed several compelling insights that underscore the pivotal role of local broadcast TV in people’s lives.
Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups, political […]
TUNE IN on Tuesday, May 13 at 2pm ET for a live webinar on Youth Gun Violence Prevention with the Ad Council. Get insights on how you can be a […]
Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and […]
