Checking in on 2021 Ad Spending
While it is still early in the year, all signs continue to point to a booming 2021-2022 political cycle. Since the beginning of Q2, spending is up 60% over the same period in 2019 and is only increasing in pace.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q2 2024 | Take the TVB.org Research Virtual Web Tour
Post Analysis Guidelines
Back to School & College
Local Broadcast TV News Study
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Sports Survey
2024 Purchase Funnel Study
2024 Media Comparisons Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
2023 American Conversation Study
Agencies & Advertisers: Some content in this section is protected, please request access here.
Post Analysis Guidelines
Nielsen’s Gauge Report Doesn’t Tell The Full Story
Thought Leadership for Marketers
Broadcast is Key for Advertisers
Transitioning to Impressions
L + 1 Makes Business Sense
National & Local Planning Tools
Creating Local Strategies
TVB Insights Weekly Newsletter
Local TV is CrossPlatform
While it is still early in the year, all signs continue to point to a booming 2021-2022 political cycle. Since the beginning of Q2, spending is up 60% over the same period in 2019 and is only increasing in pace.