BIA 2025 – A Year of Transformation and Opportunity for Local Broadcast TV
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Local Broadcast TV News
Stats on local TV’s trust, news and community involvement.
Numbers that Measure Up! TV and Digital
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Numbers that Measure Up! TV and Digital VOD
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Purchase Funnel 2024 – The Impact of Advertising on Purchase Behavior
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2024 Media Comparisons Study
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Purchase Funnel Study 2023
The goal of the 2023 Purchase Funnel study is to identify the importance of media platforms in influencing consumers during the purchase decision process.
Insurance Purchase Funnel 2022
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Home Improvement and Real Estate Purchase Funnel VOD
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Impact of Advertising on Purchase Behavior: Home Improvement & Insurance VOD
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Media Comparisons Study 2023
The 2022 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.
2023 Media Comparisons Study VOD
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2023 American Conversation Study
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BIA 2023 U.S. Local Ad Forecast Adjustment
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2023 Retirement Communities Purchase Funnel Study
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Sports Betting VOD
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2023 Purchase Funnel: The Impact of Advertising on Purchase Behavior
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Voter Funnel: The Importance of Media When Winning Is Everything
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2023 U.S. Local TV Advertising Forecast
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2022 Ad Forecast Adjustment for Local TV
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