Researchers from Parks also noted that traditional telcos faced with pay TV sub losses are exploring new ways to get their products in front of streaming consumers with services such as Cox’s Neighborhood TV. Cox is positioning this hyperlocal streaming service to expand its influences in its communities and as a gateway to attract consumers to its phone, internet, and TV bundle.
Redbox is continuing to expand its free, ad-supported streaming TV (FAST) service through new programming agreements including a local TV news deal with Cox Media.
Cox Media Group has signed an exclusive agreement to stream local content on the VUit national streaming service. With Cox Media Group’s stations, VUit now has local coverage and programming in 150 of the nation’s 210 markets.
Cox Media Group Local Solutions announced a strategic initiative with Amazon Advertising that will let CMG Local Solutions advertisers reach local audiences with Amazon Advertising digital offerings.
TV’s digital businesses are in a strong position to withstand Google’s eventual phase-out of third-party cookies in 2023, says Joe Weir, Cox Media Groups SVP of digital.