Three Common CTV Mistakes That Advertisers Make, and How To Fix Them
Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines.
CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
While connected TV (CTV)/over-the top (OTT) continues to climb in terms of advertising revenues, media executives continue to have crucial concerns over key metrics.
84% of U.S. Consumers Use SVOD, 65% AVOD
Eighty-four percent of U.S. consumers report having subscription video-on-demand services — the same percentage who report spending more time on online entertainment activities and less on in-person, out-of-home entertainment — according to Deloitte.
Study Finds Repeating TV Ads in Close Succession Leads to ‘Wear Out’
When an average CTV commercial of any length is repeated within five minutes, a viewer’s attention span — eyes on the screen — is just eight seconds — an average of just 25% of the creative, TVision research says.