Three Common CTV Mistakes That Advertisers Make, and How To Fix Them
Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines.
CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
While connected TV (CTV)/over-the top (OTT) continues to climb in terms of advertising revenues, media executives continue to have crucial concerns over key metrics.