84% of U.S. Consumers Use SVOD, 65% AVOD

Eighty-four percent of U.S. consumers report having subscription video-on-demand services — the same percentage who report spending more time on online entertainment activities and less on in-person, out-of-home entertainment — according to Deloitte.

Premion Shows Station Groups the Way to Over-The-Top Revenue

OTT advertising has become a surprisingly important business for companies that have been stockpiling local TV stations. Streaming revenue is letting broadcasters claim a foothold in the technology field and create advanced advertising products for clients enamored with digital and social media.

Viewers Choosing Ad-Supported Streaming Services

Piplsay found that 83% of consumers said they’re watching content on streaming platforms. 19% had an ad-free premium subscription, 18% had a paid ad-supported subscription and 14% used a free-ad supported service.