Political Ad Spend Has Already Passed $6.4B
The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is being poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and campaign finance data.
‘Issues’ Ads Nearly Two-thirds of Political
Political advertising is not only looking to set records for the upcoming midterm elections, but much of the spending — 63% — looks to be “issue”-oriented spend, according to advertising placed through Viamedia.
What Are America’s Hottest Political Ad Dollar DMAs?
The power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
GOP Set to Spend Big in Ohio Senate Race
From a Republican point of view, the race for Ohio’s Senate seat between Democratic U.S. Rep. Tim Ryan and Republican J.D. Vance just got real, Inside Radio says.
New Conservative Group Gets $1.6 Billion Donation To Spend During Midterms and Beyond
The beneficiary is a new conservative nonprofit, The Marble Freedom Trust, captained by Leonard Leo.
2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Political advertising for the 2022 mid-term election cycle is now trending to hit a massive $9.67 billion — the highest total ever for any political ad cycle, exceeding any Presidential election year, according to AdImpact.
Nexstar Digital Launches The Hill TV Streamer
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
NAB Launches Midterm Election Toolkit
The National Association of Broadcasters has launched its midterm election online toolkit, complete with help in identifying online misinformation and disinformation, which has plagued recent elections.
Gray TV Boosts Political Forecast Again
The station group told analysts today that it expects to equal or exceed its political advertising record of $652 million (pro forma for acquisitions) set in 2020. And, added CEO Hilton Howell, “we remain on track to finish the year at a record retransmission revenue level of $1.5 billion.”
PACs Dominate U.S. House Midterm Ads, Plus Sports Betting Propositions Boost Spending in California
See how spending is shaping up in House races and dive into California’s gambling-related ballot initiative windfall.
Kantar On Political Dollars: $8.4B In Spending To Be Seen
The 2022 midterm elections have long been seen as a political ad dollar bonanza for broadcast media. Indeed, it’s shaping up to be one of the biggest of all time, with respect to advertising budgets and spending.
A Bluer Picture
The midterm campaigns for the House and the Senate are shaping up quite differently.
Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers
The data continues to support linear TV as the leader in effectively reaching households for political campaigns, according to The TV Viewership Report, from Effectv, a business unit within Comcast Advertising.
Midterm Moolah: TV Stations Cash in on Primary Season
State races have been a boon to media giants as total political ad spending, by one estimate, will surpass $8.8 billion this year — that number was $3.9 billion in 2018.
Democrats Target Asian Americans With New Super Pac
Many years of labor has gone into courting and turning out Hispanic and Black voters, however the extremely various Asian American and Pacific Islander group has solely not too long ago begun to see itself as a political drive.
PA GOP Senate Campaigns Spend $55M on Ads
The Pennsylvania Senate Republican primary today could be one of the most expensive races in the 2022 election cycle, with candidates and political action committees spending more than $55 million on TV and radio ads, according to ad tracker Medium Buying.
U.S. Senate Campaign Ad Spending Surges Past Half a Billion Dollars
Ad Age Campaign Ad Scorecard analysis finds that just five battleground states account for nearly $400 million of the total.
With Abortion Rights In The Spotlight, National, Political TV Advertising Expected To Heat Up
Political advertising on TV could take on dramatically different look now that a leaked draft of an upcoming Supreme Court decision seems poised to reverse the landmark ruling on legal abortion.
TVB Survey Finds that TV Most Effective Way to Get Out the Vote
Local news was found to be the most trusted media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB.
In The 2022 Political Ad War, The Governor’s Races Are Off To Solid Start
The control of Congress will be decided in November’s election, but the real dollars for broadcasters could come a lot closer to home.