Scripps CEO on Bringing Sports Back to Local, and the Real Opportunity With ATSC 3.0 NextGen TV

We’re at a moment right now, where the most important content genres for linear television are moving to broadcast TV: sports, live news, and that’s really become a critical part of the broadcast business. Most people have the narrative sort of upside down. We are seeing streaming participate in sports, but if you take a look at the vast majority of the changes and moves in the sports business with rights, things have moved into broadcast.

Waymark Signs Group-Wide AI Tech Pact With Scripps Stations

Waymark, a provider of AI video creation technology, and The E.W. Scripps Co., have signed a local advertising deal that will feature Waymark’s generative AI technology rolled out across all 61 of Scripps’ owned and operated broadcast stations in 41 markets.

E.W. Scripps: A Company at Home with Continuous Change

The leadership and employees of The E.W. Scripps Co., TVNewsCheck’s 2022 Station Group of the Year, are guided by a devotion to impactful journalism and the long-term sustainability of the group. They’re not averse to bold moves and risks that will deliver it.

TVN Names E.W. Scripps Station Group Of The Year

The E.W. Scripps Co. is laying down foundations for longevity on multiple fronts, cultivating a strong national TV networks strategy; investing deeply in both OTA and OTT platforms; leading groundbreaking work on NextGen TV and its potential applications beyond broadcast; and never wavering in its commitment to journalism as a core company value.

Talking TV: Newsy Gets a Major Reboot

TVNewsCheck’s Michael Depp talks with Eric Ludgood, head of Scripps-owned Newsy, which saw a major overhaul and expansion of its programming as it now reaches 90% of U.S. TV homes with a significant OTA expansion.

Scripps 2Q Adjusted Station Rev Grows 22%

Scripps announced second quarter results, including Local Media (its TV stations and local brands on all platforms) revenue of $325 million on an adjusted-combined basis, up 22% from the prior-year quarter.

Defy TV and TrueReal to Debut Today

The two newest members of Scripps unveiled their programming lineups, with Defy targeting men 25-54 and TrueReal focusing on women 25-54. Both will be available to 92% of the United States.

Scripps CEO on Why He’s Bullish on OTA TV

E.W. Scripps is expanding the audience for its Newsy channel. The news offering that’s available via OTT apps will go on the air in Scripps’ 41 broadcast markets, reaching some 80% of U.S. TV households.