We’re at a moment right now, where the most important content genres for linear television are moving to broadcast TV: sports, live news, and that’s really become a critical part of the broadcast business. Most people have the narrative sort of upside down. We are seeing streaming participate in sports, but if you take a look at the vast majority of the changes and moves in the sports business with rights, things have moved into broadcast.
Waymark, a provider of AI video creation technology, and The E.W. Scripps Co., have signed a local advertising deal that will feature Waymark’s generative AI technology rolled out across all 61 of Scripps’ owned and operated broadcast stations in 41 markets.
The leadership and employees of The E.W. Scripps Co., TVNewsCheck’s 2022 Station Group of the Year, are guided by a devotion to impactful journalism and the long-term sustainability of the group. They’re not averse to bold moves and risks that will deliver it.
The E.W. Scripps Co. is laying down foundations for longevity on multiple fronts, cultivating a strong national TV networks strategy; investing deeply in both OTA and OTT platforms; leading groundbreaking work on NextGen TV and its potential applications beyond broadcast; and never wavering in its commitment to journalism as a core company value.
Newsy is debuting a range of news shows only a month after launching as an OTA network. The shows are all distinguished by one North Star: provide straightforward, opinion-free news across multiple platforms.
The drop to $331 is pegged to lower political ad revenue, that more than offset an 18% increase in core advertising to $167 million.
Scripps has introduced a suite of new linear attribution features to its Scripps Octane Verify solution, an integrated advertising and measurement tool that advertisers are using to gauge the effectiveness of Scripps Octane OTT and linear ad campaigns.
The national If You Give a Child a Book… campaign will distribute more than 200,000 books to kids in low-income households across the country this school year.
Andrés Chaparro, the former GM of KDEN Denver, is tapped by Scripps to lead its ABC affiliates in Texas.
TVNewsCheck’s Michael Depp talks with Eric Ludgood, head of Scripps-owned Newsy, which saw a major overhaul and expansion of its programming as it now reaches 90% of U.S. TV homes with a significant OTA expansion.
Scripps’ CBS affiliate KMTV Omaha, Neb., appointed Dave German vice president and general manager.
The E.W. Scripps and the communities where it does business are teaming up to ensure kids in low-income households have access to books. The annual If You Give a Child a Book … campaign has distributed more than 500,000 books since its launch in 2016.
Scripps announced second quarter results, including Local Media (its TV stations and local brands on all platforms) revenue of $325 million on an adjusted-combined basis, up 22% from the prior-year quarter.
The two newest members of Scripps unveiled their programming lineups, with Defy targeting men 25-54 and TrueReal focusing on women 25-54. Both will be available to 92% of the United States.
Executives from Scripps, CMG, CBC and Disney agree that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy.
At a time when so much focus is on pricey pay television and the launches of so many streaming services, Scripps’ swift success with its networks and largest portfolios of OTA brands has been impressive.
E.W. Scripps is expanding the audience for its Newsy channel. The news offering that’s available via OTT apps will go on the air in Scripps’ 41 broadcast markets, reaching some 80% of U.S. TV households.
Allen Media Group’ free streaming platform Local Now today expanded its local news footprint through a new agreement with E.W. Scripps.
E.W. Scripps is working with Amazon Advertising to bring its over-the-top advertising offerings to local businesses.