Scripps CEO on Bringing Sports Back to Local, and the Real Opportunity With ATSC 3.0 NextGen TV

We’re at a moment right now, where the most important content genres for linear television are moving to broadcast TV: sports, live news, and that’s really become a critical part of the broadcast business. Most people have the narrative sort of upside down. We are seeing streaming participate in sports, but if you take a look at the vast majority of the changes and moves in the sports business with rights, things have moved into broadcast.

Waymark Signs Group-Wide AI Tech Pact With Scripps Stations

Waymark, a provider of AI video creation technology, and The E.W. Scripps Co., have signed a local advertising deal that will feature Waymark’s generative AI technology rolled out across all 61 of Scripps’ owned and operated broadcast stations in 41 markets.

E.W. Scripps: A Company at Home with Continuous Change

The leadership and employees of The E.W. Scripps Co., TVNewsCheck’s 2022 Station Group of the Year, are guided by a devotion to impactful journalism and the long-term sustainability of the group. They’re not averse to bold moves and risks that will deliver it.

TVN Names E.W. Scripps Station Group Of The Year

The E.W. Scripps Co. is laying down foundations for longevity on multiple fronts, cultivating a strong national TV networks strategy; investing deeply in both OTA and OTT platforms; leading groundbreaking work on NextGen TV and its potential applications beyond broadcast; and never wavering in its commitment to journalism as a core company value.