The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. Analysts say the rise is a result of supply and demand: With a fixed amount of time and advertising spots for each Super Bowl broadcast, the competition is fierce.
NFL TV viewing keeps rising. The NFC Championship game this past weekend on Fox featuring the San Francisco 49ers and the Detroit Lions was up 20% compared to last year’s NFL game — to 56.7 million Nielsen-measured viewers. Viewing was also 7% higher vs. the AFC Championship a year ago, which ran in the same late-afternoon Sunday time period (with 53.1 million viewers) a year ago. Fox says this is the best NFC Championship game result in 12 years — and the fourth most-watched non-Super Bowl telecast event.
Toyota Motor North America has reversed an early decision not to run a national spot during Super Bowl LVIII on Feb. 11. More details will be shared closer to game day, according to the automaker’s announcement.
TEGNA’s ABC affiliate WFAA Dallas-Fort Worth has partnered with the Dallas Mavericks to add 10 more games to the WFAA broadcast schedule.Combined with the Mavericks games already slated to air as part of the NBA on ABC between now and the end of the season, Mavericks’ fans across Dallas-Fort Worth will now have access to 13 free over-the-air games in the span of 11 weeks.
The updated tallies trickled in on Tuesday morning, and CBS‘ Sunday-evening broadcast of the NFL Divisional Playoff game between the Kansas City Chiefs and the Buffalo Bills averaged 50.4 million total viewers, making it the most-watched NFL Divisional Playoff Game ever.
The Super Bowl will see the return of BMW and Volkswagen as advertisers after hiatuses while Kia, a marketing mainstay during the Big Game, will be back for the third straight year.
We’re at a moment right now, where the most important content genres for linear television are moving to broadcast TV: sports, live news, and that’s really become a critical part of the broadcast business. Most people have the narrative sort of upside down. We are seeing streaming participate in sports, but if you take a look at the vast majority of the changes and moves in the sports business with rights, things have moved into broadcast.
With the Pels facing the defending champion Denver Nuggets on Gray Television’s WVUE-TV (channel 8), simulcast on Bounce TV (channel 8.2), the telecast averaged a 7.4 rating and 55,000 local viewers. That’s more than three times the audience of the biggest Bally Sports viewership, which tops out at about a 2.0 rating.
Viewers flocked to Peacock, setting records for the most-streamed live event in U.S. history and driving the Internet to its largest U.S. usage ever on a single day and the largest Internet event ever, consuming 30 percent of Internet traffic during the game.
On Saturday night, NBCUniversal will make media history. For the first time, a National Football League playoff game — this one featuring the Kansas City Chiefs and the Miami Dolphins — will appear exclusively on Peacock.
The league’s seminal prime-time package” Monday Night Football” had its best season since 2000, averaging 17.36 million viewers across ESPN, ESPN2 and ABC, a whopping 29% increase. CBS averaged 19.35 million, its most-watched regular season since it returned to the network in 1998, and an increase of 5% over 2022. NBC’s “Sunday Night Football” package had a 21.4 million average, its best viewership since 2015, and an 8% increase over last year.
Nearly six in 10 fans indicate that they are much more budget-conscious heading into 2024. Barely over half of fans said this a year ago. Merely three in 10 strongly believe that the cost of everyday goods will improve in the coming months.
This year, The Hollywood Reporter says that CBS (and Paramount Global) are asking for $7 million for a 30-second spot. That hefty chunk of change isn’t deterring advertisers, as a Paramount rep tells the outlet that inventory has “virtually sold out, pacing ahead of schedule.”
“The CW’s first college bowl game in network history served as the centerpiece of eight straight hours of live sports programming on Saturday alongside our ACC men’s basketball doubleheader, highlighting the power of sports on The CW,” said Brad Schwartz, President of Entertainment, The CW Network.
HBCU Go has agreed to syndicate SIAC sports on CBS-owned stations in markets including New York, Los Angeles, Philadelphia, Dallas, Atlanta, Boston, Detroit, Miami and Tampa, Florida.
The NFL’s regular season viewership rose 10%, benefiting broadcasters and advertisers after the previous year’s drop.
The NFL has regained its swagger in the just-completed regular season — through 18 weeks — boosting its Nielsen-measured average game viewership up 7% to 16.3 million versus last season.
With sports remaining in such high demand, Cadent has launched the Cadent Sports Network as a new option for national advertisers who want efficient and targeted access to sports audiences across cable, connected TV (CTV) and broadcasting.
Byron Allen’s Allen Media Group announced that its new Allen Media Digital division is launching SPORTS.TV, a new free-streaming platform.
Distributed production is gaining traction among broadcasters, particularly around live sporting events, enabling creative new approaches and a redefined viewing experience for fans.