NFL Viewership Rises 10% as Close Games Bring Fans Back
The NFL’s regular season viewership rose 10%, benefiting broadcasters and advertisers after the previous year’s drop.
NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
The NFL has regained its swagger in the just-completed regular season — through 18 weeks — boosting its Nielsen-measured average game viewership up 7% to 16.3 million versus last season.
Cadent Launches New Sports Network, Ramping Up Advertising Options
With sports remaining in such high demand, Cadent has launched the Cadent Sports Network as a new option for national advertisers who want efficient and targeted access to sports audiences across cable, connected TV (CTV) and broadcasting.
Byron Allen’s Allen Media Digital Launches Free Video Streaming Service Sports.TV
Byron Allen’s Allen Media Group announced that its new Allen Media Digital division is launching SPORTS.TV, a new free-streaming platform.
Live Sports Production Benefits From Distributed Approach
Distributed production is gaining traction among broadcasters, particularly around live sporting events, enabling creative new approaches and a redefined viewing experience for fans.
TvTechnology: U.S. Sports Tech Market to Hit $7B in 2026
The sports tech business will grow by a CAGR of 20.75% from 2020 levels, according to ResearchAndMarkets.
Poll: Keep Politics Out of Super Bowl Ads
It’s one of the world’s most popular annual sporting events — yet almost as many people watch the Super Bowl for the ads as for the National Football League championship game itself.
NFL Is Up 17%, Averaging 17.3 Million Viewers
Through the first four weeks of the new season, professional football games are averaging 17.3 million viewers on television and digital, a whopping 17% increase over last season and 3% compared to two years ago.