The NFL’s regular season viewership rose 10%, benefiting broadcasters and advertisers after the previous year’s drop.
The NFL has regained its swagger in the just-completed regular season — through 18 weeks — boosting its Nielsen-measured average game viewership up 7% to 16.3 million versus last season.
With sports remaining in such high demand, Cadent has launched the Cadent Sports Network as a new option for national advertisers who want efficient and targeted access to sports audiences across cable, connected TV (CTV) and broadcasting.
Byron Allen’s Allen Media Group announced that its new Allen Media Digital division is launching SPORTS.TV, a new free-streaming platform.
Distributed production is gaining traction among broadcasters, particularly around live sporting events, enabling creative new approaches and a redefined viewing experience for fans.
The sports tech business will grow by a CAGR of 20.75% from 2020 levels, according to ResearchAndMarkets.
It’s one of the world’s most popular annual sporting events — yet almost as many people watch the Super Bowl for the ads as for the National Football League championship game itself.
Through the first four weeks of the new season, professional football games are averaging 17.3 million viewers on television and digital, a whopping 17% increase over last season and 3% compared to two years ago.