Political Databank

Industry News

Political Advertising: More Revenue, Still Some Headaches For TV Stations

The projected $5 billion would amount to 25% of some $21 billion in total local TV revenue in 2016, according to a number of estimates.


Local TV's Best Friend? The Kochs

The Koch brothers are planning to spend $889 million on the 2016 political campaign. Political spending in this country mainly means one thing—buying airtime on local TV.


Chicago: Mayoral race lifts TV spending

Incumbent Rahm Emanuel is spending heavily to avoid runoff.


Senators Confirm Re-Election Bids for 2016

The 2016 cycle could feature the fewest open Senate seats in at least a decade.


Online Political Ads Have Been Slow to Catch On as TV Reigns

For all of the advances in the use of data and digital tools, broadcast advertising still claims the largest share of campaign budgets.


Koch Brothers’ Budget of $889 Million for 2016 Is on Par With Both Parties’ Spending

The political network overseen by the conservative billionaires Charles G. and David H. Koch plans to spend close to $900 million on the 2016 campaign, an unparalleled effort by coordinated outside groups.


The $5 Billion Presidential Campaign?

The 2016 White House race has the potential to crush previous spending records.


Shop Talk: Is a digital obsession handicapping campaigns?

Digital can be really useful, but should we be investing 10 percent of our budget in Facebook likes? No, it’s a waste of time. Digital has its place, I just don’t think it’s the end-all be-all.


TVB Resources


Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.









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