Political Databank

Industry News

NRA Goes Big in Key Senate, Governor's Races

The National Rifle Association has reserved $11.4 million for its initial fall advertising campaign and will begin airing its first TV commercials in three Senate races crucial to determining which party controls the chamber next year. The first ads will begin airing in the Arkansas, Colorado and North Carolina Senate races.


October will be Hot for Political Spending

According to a STRATA survey, spot TV, spot radio and internet entities can all expect to benefit from programmatic buying from political advertisers with a surge of spending in Oct, particularly in battleground states.


Election Season Proving to be a Mixed Bag

Political campaigns are expected to pump $2.4 billion into TV ads this election season, with the bulk of the money going to stations in markets where the big political action is.


Online Political Advertising Has A Lot Of Room To Grow

TVB Forward Conference political session: Elizabeth Wilner, SVP, Kantar Media Intelligence, predicted that $2.4 billion in political advertising will be spent on broadcast TV for this election, with another $600 million-$800 million spent on cable.  It seems that online advertising is destined to remain the Harold Stassen also-ran in this race.


TV Still Critical to Political Advertisers

The TVB 2014 Forward Conference political session panelists said it will be a long time before digital spending surpasses TV—if ever. Brad Perseke of GMMB stated: “If you want to win, it’s television.”


Stations Going Mobile For Election Night

According to local TV news pros, news consumers will rely on their mobile devices for  Election Night returns. The time has finally arrived when “second screens” — mobile phones and tablets — become “first screens.”


Stations Ramping Up For Campaign Coverage

Local news operations are busy preparing for an active election season this fall. Station groups say there will be an increased use of digital and social media.


Midterms Give Parties Chance for Sweeping Control of States

Strategists for both parties said they have seen a flood of contributions with the majority of the most contested races taking place in battleground states.


TVB Resources

TVB Guide to 2014 Political Races & DMAs

The Gubernatorial race in CO moves from Leaning Dem to Toss Up, while over in the Senate races, WV moves from Leaning Rep to Likely Rep, and MT from Likely Rep to Solid Rep.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.


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