Political Databank

Industry News

Ad Week: How Data and Programmatic TV Will Dominate the 2016 Presidential Campaign

Data blending and programmatic TV buying also looks to dominate the 2016 presidential campaign. There will be a projected $4.4 billion in TV ad spending for all 2016 elections (compared with $3.8 billion in 2012).

 

The Hill: Clinton To Air First TV Ads

Democratic presidential front-runner Hillary Clinton's campaign will air its first television ads in the early voting states of Iowa and New Hampshire. Two 60-second biographical spots will be featured; one focuses on her mother’s childhood.

 

TVNewsCheck: Hearst To Carry Presidential Forum

Hearst Television Inc. will televise the Voters First Forum, featuring GOP presidential candidates, in the 27 local Hearst markets across the United States.

 

Politico: The Television Election

Despite all the hype about tools like Snapchat and Meerkat, the 2016 campaign will be dominated by a technology that's been around for decades: TV.

 

Media Life Magazine: Where TV is Safe from Digital: Political

The vast majority of political dollars will once again flow to broadcast next year, with cable getting the second-biggest share.

 

The Washington Post: Why Political Ads are Going to Reach a Record in 2016

Political advertising on television is expected to jump 16 percent to a record $4.4 billion in the 2016 presidential cycle, showing a continued belief that broadcast and cable TV is still the best way to reach voters.

 

The Cook Political Report: 2016 TV Ad Spending Projection

Projecting total political ad spending on television is where Main Street politicking meets Wall Street finance. Broadcast groups count on political advertising as their second biggest source of incremental new revenue.

 

Politico: Hillary’s First Ad Buy

Hillary Clinton is reserving time for her first major ad buys of the 2016 campaign – shelling out $7.7 million for TV spots in Iowa and New Hampshire for the fall.

 

TVB Resources


 

Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.

 

People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.

 

TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.

 


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.

 

Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.

 

2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)

 

How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.

 

Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.


 

 

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