Industry News
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TVB Resources
2012 Presidential Election Analysis
Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)
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The Power of Television
TVB President, Steve Lanzano, discusses television in the media landscape, and how advertisers are reinforcing the message of the power of TV.
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TVB Guide to 2012 Political Races & DMAs
Where will the “hot” races be in 2012? TVB combed a variety of sources and put together a guide as to where the experts believe the most competitive races will be.
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Free Airtime Means Agenda-Free Citizenship -
TVB Commentary 3/7/12
If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”.
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Local Cable CPMs Are High And Hard To Work Around
Jack Poor of TVB discusses political ad cost expense vs. local broadcast in his letter to the editor of Campaigns & Elections, Nov/Dec, 2011 issue.
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Cable's "I+" Adds Local TV Ads To Extend Reach
According to a TVB analysis of the initiative, Cable’s “I+” isn’t a game changer.
TVB NCC I+ Overview
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National/Local News Performance Comparison
This research looks at the relative performance of Network, Cable and Local TV newscasts over full year 2010.
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How Well Does Cable Reach Your Political Zone?
Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.
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Political Ad Spending
Political ad spending is expected to get an early start for the upcoming season. Get a historical view of Candidate, Ballot, and Issue political ad spending by market for 2008 - 2010.
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