Political Databank

Industry News

Washington Post And Univision Will Partner On 2016 Election Coverage And GOP Candidate Forum

The Washington Post and Univision News announced plans for an election-focused partnership that will include a joint Republican candidates' forum in March 2016.


Not Everyone Hates Citizens United

Cumulatively, Americans across the political spectrum still get most of their political news from their local TV stations.  And those local TV audiences materialize in the voting booth to reveal their electoral might.


Programmatic Buying Coming to the Political Arena in 2016

Political campaigns and advocacy groups poised to buy ads through programmatic systems to a much greater degree than in recent election cycles, are enabled by the technology's broader acceptance in the general market.


David Fox Releases First TV Ad of $1M Buy Plan

The Fox Nashville mayoral campaign is ready to begin what it says will be a TV ad plan that exceeds $1 million and continues through Election Day on Aug 6, 2015.


Obama Hits Local TV to Sell Wavering Democrats on Trade

President Obama will try to sway House Democrats into supporting trade legislation with a series of local TV interviews that will air in their districts. The plan is for the president to bring his case for new trade deals directly to the voters of members who are on the fence about trade promotion authority (TPA) legislation.


Supreme Court Agrees to Settle Meaning of ‘One Person One Vote’

The Supreme Court agreed to hear a case that will answer a long-contested question about a bedrock principle of the American political system: the meaning of “one person one vote.”


How One Locally Owned TV Station Does Statehouse Coverage Right

WRAL-TV, the CBS station in Raleigh, unveiled a new feature on its website: Hover over the name of a sitting state lawmaker mentioned in any story, and you’ll see the top five donors to the legislator’s most recent campaign. But here’s what’s most interesting: 'Donor Reveal' was developed not by some online startup or good-government nonprofit, but by WRAL.


As Hillary Clinton Opens her Presidential Bid, TV Companies Anticipate an Avalanche of Ad Dollars

While TV broadcasters have faced challenges from online advertising and new models for distributing video, political ad spending, especially in presidential election cycles, has been impervious to such disruption.


TVB Resources


Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.











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