Political Databank

TVB’s on-air political advocacy campaign communicates the benefits of political advertising on local broadcast television.

Industry News

Bloomberg: Republican Candidates Have Already Tripled 2012 South Carolina Ad Spending

Republican presidential candidates and outside groups supporting them have already poured an estimated $24 million into political ads in South Carolina, nearly triple the amount spent on the party's entire primary there in 2012.


AdAge: Kasich Wasn't All Retail Marketing - He Had Millions in PAC Spending Behind Him

The New Day PAC spent $12 Million on TV alone in Granite State.


TVNewsCheck: TVN Offering Free Political Ad Handbook

The new publication, Political Advertising: A Guide for the TV Sales Executive, is available free from TVNewsCheck and the law firm of Garvey Shubert Barer.


Nielsen: Campaigns and Elections - TV Crosses Party Lines to Deliver Voters

A recent study by Nielsen explored how identifying the right dayparts and programs in local markets can effectively reach voters across the full political spectrum. 


B&C: 4C, Kantar Media Create New Political Ad Tool

By merging detailed ad metadata from Kantar with 4C's TV Synced Ads product, political advertisers will be able to synchronize ads across TV, digital and mobile devices with contextual triggers.


MediaPost: Iowa Political TV: Cruz Airs More Unique Spots, Clinton Grabs Most TV Ad Time

Cruz aired 29 unique TV spots from December 1 through January 30, according to Political TV Ad Archive. Hillary Clinton aired 21 different spots, followed by Sen. Marco Rubio also at 21. Sanders aired 20 different spots.


MediaPost: Voting Millennials

According to a USA Today Millennial Poll from Ipsos, only a few Millennials (33%) say they are likely to vote in the Republican primaries, or the Democratic primaries (42%).


B&C: Live TV Remains Dominant Viewing Habit in Nielsen's Local Watch Report

The 2016 election is expected to net $4 billion in TV ad spending, which is no surprise considering over three-quarters of the elusive young voters watch broadcast TV on a weekly basis and nearly half watch the local news.


TVB Resources

TVB On-air political ads
New ad highlights broadcast TV as a political advertising necessity.


Political Races & DMAs 2016 Guide

TVB’s guide to the 2016 presidential, senatorial, congressional and gubernatorial races.


The American Conversation Study

How Local TV Drives Political Engagement

The latest Keller Fay Study shows how television remains the most influential medium in driving conversations, with local broadcast news cited as the primary and most trusted news content source among Americans.


Local Broadcast TV Is Still Key To Winning Political Campaigns

TVB’s statement: Local broadcast TV offers campaigns scientifically-proven ability to reach their target audiences.


Rocking the Young Vote Through Local Television

Nielsen’s January 2016 Local Watch Report features data highlighting local television’s ability to reach young voters.


Nielsen Total Audience Report

Nielsen’s Q3 2015 Total Audience Report confirms American’s significant and consistent preference for television over all media.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

As we draw closer to the 2016 election cycle, campaign media strategists are planning their advertising strategies and focusing in on which media provide the most effective platform to reach key demographics, increase awareness and engage voters with their advertising messages. Here’s five key reasons.


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.




Debate night special

Clinton, Sanders play to type — Club for Growth hits Shimkus with new ads

Mystery super PACs revealed

Young fighting for ballot access — A lift from the speaker

NEW HAMPSHIRE: Trump 1, Kasich 2, Cruz 3, Bush 4 ... GOP establishment lane still muddled

Trump and Cruz on collision course — Democratic race is about to come down to race

New Hampshire Primary … today

Candidates seek to halt donor coalescing behind Cruz, Rubio — Club for Growth hits TV in House GOP primaries

North Carolina House map thrown out

Top 100 presidential donors have given more than bottom 2 million


Clinton accuses Sanders of smearing her — Self-funders on the rise, echoing Trump — Edwards has less than $300,000 on

GOP incumbents brace for primaries after Cruz-Trump finish 1-2

Paul pivots back to Senate race — Shelby challenger raises nearly $600,000


Clinton's comeback plan — Cortez Masto raises $1.3 million for Nevada Senate race

Cruz wins Iowa

Trump second, Rubio in strong third — Clinton ekes out win over Sanders


Presidential candidates make their final pitches to caucus-goers — Q4 FUNDRAISING DEADLINE




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