Political Databank

Industry News

Harry Reid Will Not Run for Reelection in 2016

Senate Minority Leader Harry M. Reid (D-Nev.) has announced that he would not seek re-election in 2016.


Political Ad Squeeze Could Get Worse

Elizabeth Wilner of Kantar Media CMAG has been looking at what impact a favorable decision for Canal
Partners Media could have on 2016 election advertising.


Chuy Garcia to Launch TV Ads to Counter On-air Pummeling by Rahm in Mayoral Race

Garcia’s campaign to air its first TV ad spots which will remain in rotation through the election.


Political TV Ads Are Squeezing Out Key Categories

Looking at all TV advertising time in certain markets between late July and Election Day, Kantar says political advertisers claimed nearly a 20% share.


Political Advertising: More Revenue, Still Some Headaches For TV Stations

The projected $5 billion would amount to 25% of some $21 billion in total local TV revenue in 2016, according to a number of estimates.


Local TV's Best Friend? The Kochs

The Koch brothers are planning to spend $889 million on the 2016 political campaign. Political spending in this country mainly means one thing—buying airtime on local TV.


Chicago: Mayoral race lifts TV spending

Incumbent Rahm Emanuel is spending heavily to avoid runoff.


Senators Confirm Re-Election Bids for 2016

The 2016 cycle could feature the fewest open Senate seats in at least a decade.


TVB Resources


Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


2012 Presidential Election Analysis

Drum roll: The biggest media impact maker on the 2012 Presidential election was… Local market broadcast television. (again!)


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.









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