Political Databank

Industry News

The Wall Street Journal: TV Remains King in Political Ad Spending

There is an adage in American politics: Campaigns don't start until the first commercial appears on television. “No one ever lost a campaign because they were on TV,” said Dave Carney, a Republican strategist. “They've lost campaigns because they weren't on TV.”


MediaPost: Political TV Advertising Still Big For 2016 - But Expect More Annoying Noise

TV still has power and widespread appeal to handle all candidates' advertising—as well as the still-growing dollars of political action committees.


MediaPost: The Newest Political Candidate: Programmatic

The estimates make it clear that broadcast TV is still the king of political advertising.


NationalJournal: Why Campaigns Have the Edge Over Super PACs on TV

A federal law protects campaigns' ability to talk to voters by guaranteeing them the “lowest unit rate” on TV ads near election time. But those laws contain no such protections for super PACs, which are at the whims of market rates.


Time: Political Ads Grow Online, But TV Remains the Mainstay

Political campaigns will spend a lot more on online ads in 2016 than in years past, but it remains a fraction of the amount they will spend on TV.


The Cook Political Report: On Points: Them Thar Political Hills

Political advertising buffets the broader industry in two big ways. First, as a cause of increasing disruption; the displacement of nonpolitical ads. Second, political ad revenue is looking increasingly vital to traditional media companies worried about their financial health.


TVNewsCheck: CBS To Overhaul 2016 Convention Coverage

CBS News will overhaul its coverage of the 2016 Democratic and Republican conventions to emphasize participants "on the ground" rather than chatter in the network's skybox, CBS News President David Rhodes said.


B&C: Conservative Pundit ‘Moderates’ Approach

Armstrong Williams is logging mileage as he hits various markets to moderate issues-based town hall meetings. He’s one of the very few African-American station owners in America, whose Howard Stirk Holdings includes WCIV Charleston, WWMB Myrtle Beach, WBMA Birmingham and WEYI Flint.


TVB Resources

Local Broadcast TV Is Still Key To Winning Political Campaigns

TVB’s statement: Local broadcast TV offers campaigns scientifically-proven ability to reach their target audiences.


Guide to 2015-16 Political Races & DMAs

TVB’s guide to the 3 Gubernatorial races in 2015, and the 2016 Senate, House and Gubernatorial races.


People Talking Politics: How Local Television Drives Political Engagement

TVB’s analysis reveals nearly 75% of local political conversations are driven by what citizens view on Broadcast TV.


TVB Political Analysis: 5 Reasons Winning Campaigns Make the Local Media Choices They Do

When considering which local medium provides the most efficient and effective advertising platform for political campaigns; let us first imagine a media world without local, over-the-air television. What local media would be left for the political pro's to evaluate, Cable…Digital? Each get a lot of ink, but media professionals understand the risks of putting their media-dollar-eggs into those baskets.


Weather. Traffic. Sports. Politics. These are not only the pillars of Local TV News content, but the mainstays of everyday conversation. Click here for TVB's recent presentation to the AAPC on how Local TV News drives America's political conversations.


Politics 2014: Local Market TV in the Next Political Cycle

As the 2013 elections recede in the rear view mirror our attention turns to the outlook for political ad spending in 2014. Recent forecasts on campaign spending growth and on broadcast TV vs. local cable have gotten our attention.


How Well Does Cable Reach Your Political Zone?

Television is the most powerful advertising medium. But not all TV is the same. TV stations reach every TV household, while cable's penetration is all over the map. See a list of cable coverage by state.


Unique Local Ad Opportunities

Stations are offering unique cross-platform ad opportunities every day on digital broadcast channels, online, and through social media. See the latest highlights.





Jeb's unconvincing pushback against Trump

THE CLOCK: 438 days until Election Day 2016 …THE DEBATE CLOCK: 16 days until the next Republican debate … 43







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