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Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot

Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot

Media agency Zenith expects television advertising spending to rise 3.2% in 2022, to $64.4 billion, in a year with a Winter Olympics and midterm elections.

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