How can we make TV and CTV ad buys apples-to-apples when the former’s audience numbers are inflated by people that watched the show, but not the ad, and the latter are only based on those whom the server counted as actually receiving the ad?
How can we make TV and CTV ad buys apples-to-apples when the former’s audience numbers are inflated by people that watched the show, but not the ad, and the latter are only based on those whom the server counted as actually receiving the ad?