Your brand is the bulwark of your business—the emotional connection that keeps you in someone’s cart when they’re cutting corners elsewhere in the store. That means marketing is an investment, not an expense to be cut at the first sign of trouble.
Your brand is the bulwark of your business—the emotional connection that keeps you in someone’s cart when they’re cutting corners elsewhere in the store. That means marketing is an investment, not an expense to be cut at the first sign of trouble.