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Streaming off a Cliff: ‘Thursday Night Football’ Audience Dropped a Whopping 41% For the Season on Amazon

Streaming off a Cliff: ‘Thursday Night Football’ Audience Dropped a Whopping 41% For the Season on Amazon

Amazon Prime Video averaged 9.6 million viewers for its first season as exclusive rights holder to the NFL’s “Thursday Night Football” package. That viewer average represented a whopping 41% audience shortfall from the 16.2 million viewers the package averaged in 2021.

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