“We are excited to add AdImpact’s local linear TV data to our CTV measurement so that advertisers can see the whole picture and, most importantly, understand how to tactically drive incremental reach,” said Michael Beach, CEO of Cross Screen Media.
“We are excited to add AdImpact’s local linear TV data to our CTV measurement so that advertisers can see the whole picture and, most importantly, understand how to tactically drive incremental reach,” said Michael Beach, CEO of Cross Screen Media.