Globally, linear TV accounts for more than 4 times as much ad spend as CTV, according to a recent report. But it’s in TV ad time spent that linear TV really shines. In this case, the release borrows from an ESHAP analysis of Comscore data to show that linear TV accounts for 86.9% of combined linear and CTV ad time spent, such that it “generates about 6 times as many ad impressions as CTV.”