Toyota Cuts Production Plan Again on Ongoing Chip Shortage
Toyota cuts its production plan by 100,000 in October as chip shortages continue.
Scripps, NuTime Media Partner to Attract Sponsors Targeting Black Audiences
NuTime Media will work to find sponsors for the expansive Black audience that watch such Scripps networks as Bounce and ION.
Kentucky Senator Introduces Bill to Repeal Broadcast Ownership Limits
Sen. Rand Paul (R-KY), has introduced a bill that, if passed, would repeal all broadcast ownership limits. The draft bill, titled the “Local News and Broadcast Media Preservation Act(opens in new tab),” moves to abolish local radio and television ownership rules; all in the name of helping broadcasters better compete with Big Tech.
Dentsu to Use Comscore Data for Local TV Deals
Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect.
Local OTT Ad Revenue to Hit $2.8B by 2024
BIA Advisory Services’ U.S. Local Advertising Forecast is predicting that local over-the-top (OTT) advertising will jump 57% in 2022 to $2 billion in 2022 and hit $3.4 billion in 2026, making it the fastest growing local media channel.
Ad Industry Shifts 2023 Budgets as Recession Now Looks Inevitable
Intel on jobs, inflation and consumer spending are giving marketers mixed signals, making it harder to see whether to stay the course or pivot with advertising through all the turmoil.
MRC Releases Final ‘Outcomes’ Measurement Standards
After years of development, debate, drafts and public vetting the ad industry finally has a set of uniform standards for measuring the outcomes of advertising and media buys, as well as the data utilized to do that.
New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
In July 2021, Samsung Ads released a study that concluded that TV advertisers generally should be allocating about 40% of media budgets to ad-supported streaming to minimize overexposure to linear-only homes and achieve optimal advertising parity in homes that stream.
TVB Forward Conference Set for Tomorrow
TVB’s 2022 Forward Conference will take place virtually tomorrow in what the broadcast TV trade group says will be a state-of-the art multi-dimensional experience.
3 Hard-Earned Lessons about Marketing in a Recession
Your brand is the bulwark of your business—the emotional connection that keeps you in someone’s cart when they’re cutting corners elsewhere in the store. That means marketing is an investment, not an expense to be cut at the first sign of trouble.
Marketing to Hispanic Consumers—Why Culturally Relevant Ads and Content Are Important
The power of Hispanic audiences and their significant influence on the U.S. economy is more evident than ever. According to the World Bank, Hispanic consumers generate a gross domestic product of approximately $2.6 trillion. In addition, the buying power of this group rose by 80% from 2010 to 2020.
Business By The Books: Will More States Limit Sports Betting Promos?
Deducting promotional spending from taxable revenue evolved this year into something that comes up every time a sports betting bill is discussed.
NY Hits $330 Million In Online Sports Betting Handle For NFL Week 1
New York online sports betting handle from Week 1 of the NFL season did well, but perhaps did not live up to sky-high expectations.
Minnesota Voters Support Sports Betting But Senators Do Not
Recent polls indicate that Minnesota voters support legalizing sports betting.
Is Linear TV Dying? Perhaps Not Yet – Look At Retrans Revenue
Don’t get trapped into thinking all structural TV businesses lead to streaming. For TV networks and TV stations, look at still-rising linear TV retransmission revenues — at least for the near term.
Consumers Held the Line on Spending in August
Real average monthly spending was flat and rising core inflation coincided with a substantial decline in Morning Consult’s Consumer Purchasing Power Barometer in August, with both sticker shock and trading down behavior increasing.
Halloween Expected To Spawn Monster Sales
Clowns, witches, pirates and dinosaurs better get ready. The National Retail Federation’s new Halloween spending forecast predicts strong spending in the weeks ahead, with spending passing 2019’s pre-pandemic levels.
Live Linear Pay TV Remains the Most “Essential” Viewing Source
Live linear pay TV remains the most “essential” viewing source for those polled in Hub’s “Decoding the Default” reports, with 37% of those polled saying it would be the last service they cancelled.
The Latest Numbers on the Microchip Shortage: N.A., China Lose Output
Automakers just cut an additional 47,800 vehicles from their global production schedule due to microchip shortages.
Billions More Reasons Why GroupM Remains Bullish On Advertising
While many macroeconomic factors — especially a recently plunging stock market, rising inflation and recessionary concerns — continue to drive sentiment about the direction of the advertising economy, there are underlying signals suggesting that advertising continues to expand despite them.